Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1957], Part 1

Author: Hill Directory Company.
Publication date: 1957
Publisher: Hill Directory Co.
Number of Pages: 1524


USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1957] > Part 1


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PAINTS


GLASS


. WALLPAPER


PLATE GLASS


AUTO GLASS


PFAFF'S INC.


"43 Years of Faithful Service"


219-223 N. MAIN Tel. PArk 3-7365


H


D


S


RFALT


INS


REAL ESTATE BOUGHT AND SOLD Every Form of Insurance Written Established in 1914 221 5th Street N.W .*. Phone PArk 2-7124


I. L. LONG Construction Co. Since 1931


COMMERCIAL CONSTRUCTION HOME BUILDING REPAIR WORK OUR SPECIALTY REAL ESTATE 709-710 O'Hanlon Bidg. == 105 4th St. N.W.


Phone PArk 2-0887


SHEPHERD REALTY CO.


E. M. SHEPHERD, Pres .- Treas.


FOR 32 YEARS DEPENDABLE AND EFFICIENT SERVICES SALES - INSURANCE - MANAGEMENT - LEASES


117 Third St. N.W.


Tels. PArk 2-5128-PArk 2-5129


GORRELL & SIEWERS AGENCY GENERAL AGENTS


SECURITY LIFE and TRUST CO.


"Dependable Life Insurance Service" 420 Spruce St. N.W.


Tel. PArk 2-2579


RANCE


INSURED


YOUR SAVINGS


LAATY OF


SAVINGS


115 THIRD ST. N.W.


SAVINGS


CONTINUOUSLY SINCE 1889


WINSTON-SALEM SAVINGS & LOAN ASSN


HOME LOANS


PHONE PArk 2-5173


SHEET METAL WORK 1234 LIBERTY N.E.


DUNNAGAN & RIDEOUT, Inc. SINCE 1929 Summer and Winter Air Conditioning


GUTTERING SKYLIGHTS VENTILATORS PHONE PArk 2-2843


110,000


UP TO


EURPOR


AND


IE PArk


ONE MILE NORTH OF WESTERN ELECTRIC ON SAME ROAD


STORE DIAL PArk 3-1639


PLEASE LOOK AND SERVE YOURSELF


THE LIBRARY OF THE UNIVERSITY OF NORTH CAROLINA


A


M. E. (Jack) Miller


CHARLES W. MILLER STUART N. MILLER


ANCE SERVICE CO.


THE COLLECTION OF NORTH CAROLINIANA PRESENTED BY Winston-Salem Public Library


C971.34 W78h 1957


CI


INSURANCE


BONDS SURETY


cal Adjustment Service


Phone PArk 2-7187


230 Trade N. W.


MARCUS A. WILKINSON


W. A. WILKINSON & SON INSURANCE AGENTS AND BROKERS


JAMES H. BAGGS, JR.


EUGENE H. SELF, JR.


Main Floor, Reynolds Bldg.


Phone PArk 3-4351


HILL DIRECTORY CO.'S


DRUG SWANBY LEXINGTON ROAD. S. F. WINSTON-SALEM N. C.


B


JOHN S. WILLIAMS


JOHN D. MALCOLM


WILLIAMS-MALCOLM CO., INC.


Mortgage Bankers


Realtors


LT OF


PISTION S


REALTORS


BOARDS


ESTA


Insurors


319 West Fifth St.


P. O. Box 1002


Tel. PA 2-8162


DAVIS INSUI


This book must not be taken from the Library building.


SERVICE,


)1.1


AGENTS * BRC


JOHN E. DAVIS, Pres .- Treas.


814 NISSEN BUILDING 1


WINSTON-SALEM CITY DIRECTORY


-


CADILLAC


. ..


.


-


HOFHOW DEMW& VO


-


-


C


GULF PER, L.B. PAZ OTY.


R. F. MORRIS WACHOVIA OIL COMPANY


GULF SOLAR HEAT


DISTRIBUTORS OF


FUEL OIL


and KEROSENE


BURNER SERVICE TO CUSTOMERS


FUEL OIL


Ivy Ave. N.E. Cor. 17th St. N.E.


Phone PArk 5-0557


HILL DIRECTORY CO.'S


HILL'S WINSTON-SALEM


(Forsyth County, N. C.) CITY DIRECTORY 1957


INCLUDING City View, Montview and Park Terrace


Containing an Alphabetical Directory of Business Concerns and Private Citizens, a Directory of Householders, Occupants of Office Build- ings and Other Business Places, Including a Complete Street and Avenue Guide, a Numerical Telephone Directory, and Much Information of a Miscellaneous Character; also the


YELLOW PAGES


With a Special ADVERTISING SECTION and a Complete CLASSIFIED LIST FOR CONTENTS SEE INTRODUCTION AND GENERAL INDEX


ASSN. OF NORTH


BOND PUBLICO


AMERICAN


PRICE 1898 $45.00


WIZED


DIRECTORY


PUBLISHERS


Hill Directory Co., Inc. 2910 W. CLAY ST., P. O. BOX 767, RICHMOND 6, VA. DIRECTORY LIBRARY FOR FREE USE OF PUBLIC AT WINSTON- SALEM CHAMBER OF COMMERCE, 106 CHERRY N. W.


Member Association of North American Directory Publishers Copyright 1957. by Hill Directory Co., Inc.


Section 28. Copyright Law In Force July 7, 1909


That any person who willfully and for profit shall infringe any copyright secured by this act, or who shall knowingly or willfully aid or abet such infringement, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceeding one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars, or both, in the discretion of the court.


ASSN. OF NORTH


PONO PUBLICO


AMERICAN


1898


ORGANIZE


DIREIDIRCO DIPEO


DIRECTORY


PUBLISHERS


Publisher's Note


The information in this directory is gathered by an actual canvass and is com- piled in a way to insure maximum accuracy.


The publishers cannot and do not guarantee the correctness of all information furnished them, nor the complete absence of errors or omissions, hence no responsi- bility for same can be or is assumed.


The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next Directory.


HILL DIRECTORY CO., Inc., Publishers


INTRODUCTION AND GENERAL INDEX


HILL DIRECTORY CO., Inc., publishers of Southeastern Directories (publishers of the Winston- Salem City Directory since 1932), present to subscribers and the general public, this, the 1957 edition of the Winston-Salem City Directory, which also includes City View, Montview and Park Terrace.


Confidence in the continued growth of Winston-Salem's industry, population and wealth, and in the advancement of its civic and social activities, will be maintained as sections of this Directory are con- sulted, for the Directory is a mirror truly reflecting Winston-Salem to the world.


The enviable position occupied by HILL'S Directories in the estimation of the public, has been es- tablished by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty cooperation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Winston-Salem Directory will fulfill its mission as a source of authentic information pertaining to the community.


Four Major Departments


The four major departments are arranged in the following order :-


I. THE YELLOW PAGES constitute the first major department of the Directory. This embraces a complete list of the names and addresses of the business and professional concerns of the city, arranged in alphabetical order under appropriate headings-a catalog of all the activities of the city. Preceding this catalog, likewise grouped under appropriate headings, are the advertisements and business cards of firms and individuals desiring to present a more complete list of their products or services than is possible in the catalog itself. The Yellow Pages represent reference advertising at its best, and merits the attention of all buyers and sellers seeking sources of supply or markets for goods. In a busy and diversified community like Winston-Salem, the necessity of having this kind of information up-to-date and always immediately available, is obvious. The Directory is the common intermediary between buyer and seller, and plays an important role in the daily activities of the commercial, industrial and professional world.


II. THE ALPHABETICAL LIST OF NAMES of residents and business and professional concerns is the second major department, printed on white paper. This is the only record in existence that aims to show the name, martial status, occupation and address of each adult resident of Winston-Salem and vicinity, and the name, official personnel, nature and address of each firm and corporation.


III. THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, on pink paper, is the third major department. In this section the numbered streets are arranged in numerical order, followed by the named streets in alphabetical order; the numbers of the residences and business concerns are arranged in numerical order under the name of each street, and the names of the house- holders and concerns are placed opposite the numbers. The names of the intersecting streets appear at their respective crossing points on each street. Special features of this section are the designation of tenant-owned homes and the listing of telephone numbers.


IV. THE NUMERICAL TELEPHONE DIRECTORY, on blue paper, is the fourth major department.


Community Publicity


The Directory reflects the achievements and ambitions of the community, depicting in unbiased terms what it has to offer as a place of residence, as a business location, as a manufacturing site and as an educational center. To broadcast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Winston-Salem and vicinity.


The Winston-Salem Directory Library


Through the courtesy of the publishers of the Winston-Salem City Directory, a Directory Library is maintained in the offices of the Winston-Salem Chamber of Commerce for free reference by the gen- eral public. This is one of more than 700 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose super- vision the system is operated.


791864


The publishers appreciatively acknowledge the recognition by those progressive business and pro- fessional men who have demonstrated their confidence in the City Directory as an advertising medium, with assurance that it will bring a commensurate return.


HILL DIRECTORY CO., Inc., Publishers.


INDEX TO ADVERTISERS


PAGE NUMBERS LISTED BELOW REFER TO THE YELLOW PAGES


Page


Page


A & C Metal Products Co Inc right bottom lines and 213


Allen & Kanipe Co 215


Ammons Esso Servicenter


......... right side lines and


4


Anchor Co Inc


89


Artistic Flowers Assn


113


Atlantic Bitulithic Co


83


B & M Finance Co Inc


159


Bagby Rupert Realty Co


left side lines and 195


Bahnson Co The


right top cards


Banner's Ed Restaurant


199


Barnard Milling Co


111


Belk-Stevens Co Inc


.right bottom lines and


93


Bennett R J Contractor


left top and right bottom lines and 70


Benton Electric Co .. . tabbed Insert at Electrical


Contractors in Classified Business Section and 105 Black G G Sand Co left bottom cards and 84


Blue Bird Cab Co Inc


back cover, left top lines and 216


Blue Bird Tire Company 4


Blum Peter W & Son 210


Bobbitt-Nissen Drug Co „right top lines and 96


Bowen Jesse G Music Co .right top cards and 168


Bowen-Matthews Motors Inc 12


Bradley's Garage 12


Brake Service Co Inc


„right bottom lines and


5


Brammer Industrial Maintenance Supplies left top lines and 113


Brewer Realty & Insurance Co 195


Brookbank & Stone


right side lines, 137 and 203


Brown Royall R CLU left bottom cards and 146


Brown-Ruffin Co Inc


.left side lines and 146


Brown Paving Co


left side lines and


57


Brown W G Construction Co ...... left side lines and 57 Burge Floyd S Construction Co left bottom lines and 57


Burton R B Construction Co ...... left top cards and 58 Burton T S Building Co ........ right side lines and 58


Camel City Laundry & Dry Cleaning Co


left bottom lines and 153


Camel City Realty Co 196


Carolina Aluminum Window Co 215


Carolina Marble & Tile Co Inc


right bottom lines, 86 and 220


Central Carolina Distributing Co 199


Central Carolina Motors Inc . . . tabbed Insert al Automobile Dealers in Classified Business Section and 6


Chambliss Roscoe right bottom cards and 59


Chandler Bond & Finance Co Inc left side lines, 150 and 160 Chrysson Bros Realty Co ...... left bottom lines and 187 City Beer Delivery Service . . .


right bottom cards and 28


City National Bank of Winston-Salem The right side lines and 25


Claud's Restaurant


200


Clinard Electric Co


.right top cards and 106


Clodfelter Jack Welding Service


177


Clodfelter's Esso Service Center


18


Collins Howard Awning & Window Co left side lines and 24


Colonial Furniture Shops Inc


left bottom cards and 120


Colter & Chappell Electric Co right top cards and 108


Commercial Finance Co right top cards and 158 Commercial Home Improvement Co Inc right side lines and 104


Conrad Brothers Agency ........


.right top lines and 147


Conrad-Eldridge Construction Co left bottom cards and 59


80


Cooke & Norman Masonry


Covington Brothers ...... right bottom cards, 22 and 215 Cox Roofing Co ... back cover, tabbed Insert at Name in Alphabetical Section, 202 and 208


Bobbitt's College Pharmacy .... right top lines and


96


Cox's Seed Store


right bottom lines and 205


Bobbitt's Pharmacy Inc ............ right top lines and


96


Craft Dry Cleaners


left side lines and 99


Credit Bureau of Winston-Salem right side lines and 46


Crim, Brunt & Green Inc


125


Crowe Roger L Equipment Inc


41 and 134


Dalton-Hege Radio Supply Co Inc


left top cards and 183


Davis Building Co


left bottom lines and


60


Davis-Frye Cleaners


... right bottom lines and 100


Davis Inc


right bottom lines and 93


Davis Insurance Service Inc


right side lines. B and 137


Davis Jack Inc


13


Dewey's Bake Shop


24


Dize Awning & Tent Co


left top lines and


23


Duke Power Co


left side lines and 157


Dunnagan & Rideout Inc


front cover, right side lines, 134 and 209


Edmac Inc


.left side lines and 222


Edman Electric Co


left bottom cards and 107


Edwards Metal Shop Inc


right top lines and


76


Ervin Building Co Inc .


„left bottom cards and


66


Farmers Co-Operative Dairy Inc


87


Firestone Stores right top cards and First National Bank of Winston-Salem The right side lines and 26


13


Fishel Service


14


Fishel William J


.right top cards and 213


Flynn's Driving School


19


Fogle Brothers Co


backbone, left top cards, 32, 33 and 161


Follin Co Inc The left top cards and 147


Folsom Sheet Metal Service


136 and 210


Foltz Concrete Pipe Co . . . front stencil, left bottom and right top cards, 48 and 223


Forsyth Finance Co


left bottom cards and 159


Forsyth Mantel & Tile Co


220


Forsyth Welding Works


left side lines and 222


Bocock-Stroud Co Inc ...............


.right top lines and 212


Bolich Co Inc . .. tabbed Insert at Name in


Alphabetical Section and 185


Bondurant Stuart Realty Co The


left top cards and 186


Bo-Ty Florists left top lines and 114


Cooke & Mabe Monument Works


166


INDEX TO ADVERTISERS


Page


Friendly Motors left bottom cards and 18 Fulp Brothers Grading Co . . .


left bottom lines, left bottom cards and 73


Gentry Brothers 74


Gilley's Construction Co 66


Goodyear Service Stores .left bottom lines and 19


Gorrell & Siewers Agency


front cover, left top cards and 138


Graham E M & Son right bottom cards and 177 Graham W E & Sons Quary ... tabbed Insert at


Name in Alphabetical Section and


34


Gray Concrete Pipe Co Inc 50


Grubbs Real Estate Co left side lines and 188


Guild House of Winston-Salem N C 210


Hanes Dorothy Realtor ...... right bottom lines and 196


Hanes J Henry 80


Harvel Furniture Co right side lines and 121


Hauser Rental Service .right side lines and 197


Haverty Furniture Co left bottom lines and 125 Hedgepeth's Cleaners


left top and bottom lines and 101


Heilig-Levine of Winston-Salem Inc 126 Hennis Freight Lines Inc ......... right top cards and 167 Hertz Rent-A-Car left bottom cards and 21 Highfill H T & H M Insurance Agency


back cover, right top lines and 139


Highland Builders Supply Inc ..... left top cards and Hill Directory Co Inc 95


Hill Furniture Co 126


Hines Inc


left bottom lines and 211


Hinkle's Book Store


172


Hinshaw Gray Construction Service


right bottom cards and 75


Holder Clyde H


left side lines and


74


Holland Furnace Co


left bottom lines and 120


Home Laundry & Dry Cleaning Co Inc 104


Home Lumber Co .left bottom lines and 39


Hood System Industrial Bank The


right top lines and 27


Horn Richard B


152


Hotel Zinzendorf


left top lines and 137


Howard C A & Sons


right bottom cards and


83


Parker Auto Parts Co


19


Howard-Robinson Funeral Home 120


Howell Matt Motors


left side lines and


14


Hull-Dobbs Co 15


Huntley's 127


Hutchens L H Construction Co


Hutchins B B Upholstering Shop 221


Ideal Dry Goods Co Inc right side lines and 90


Industries For The Blind 164


Insurance Service Co A


Jackson Transfer Co 220


Johnson T E & Sons


left top lines and 184


Jones Bakeries Inc left top cards


Jones H H Furniture Co Inc ..... left top cards and 122 Joyner's Flower Shop ........ right bottom cards and 114 Julian S H Roofing & Heating Co


right side lines and 135


Kearns J B Sand & Coal Co back cover and 71 Kernersville Lumber Co Inc 39 Kester Machinery Co .... ....... left top cards and 163 Kimel Construction Co ..... right bottom cards and 60 Konnoak Hills Food Market ...... left top cards and 133 Kye Richard O .right bottom cards and 80 Landingham Plumbing, Heating and


Supply Co Inc ... right top cards and 79 Lanier Motors „left top cards and 7 Leonard Oil Co Inc .right top lines and 117


Lewis Wm E Jr .right bottom cards and 179 Lexington Barbecue 200


Logan Heating Co ...... left top and bottom lines and 78 Long I L Construction Co


front cover, right bottom cards and 51


Mag-Bestos Company Inc


80


Manuel Sheet Metal Works left bottom cards and 135 Maple Grove Rest Home


Insert at Name in Alphabetical Section and 198 Marshall-Futrell Co 225


Marshall School of Beauty Culture


28


McNair Grover C Construction Co


61


McNulty Florist


.right top lines and 115


McPhail's


.right top cards and 212


Mears Jewelers


151


Medearis Stamp & Printing Co


right top lines and 181


Miller John Co Inc The 174


Modern Chevrolet Co Inc


left and right bottom lines and 8


Montaldo's Inc


left bottom lines and 152


Moore W W Paint Contractor


left bottom cards and 176


Morris R F front cover, right bottom lines, C, 117 and 173 Moser A A & Son


205


Motor Sales Co Inc


left side lines and


9


Murphy's Shoe Store 211


Murrell F W & Son


right top cards and


49


133


Mutual Gummed Tape Co The


192


Myers C W Trading Post Inc


Nash A V & Sons Co right side lines and 192 New Asia Restaurant Inc 201


Newsome Roofing Co


right bottom lines and 203


Niblock Typewriter Co


„right side lines and 170


Nick's Triumph Sales


right side lines and 168


Noland Co Inc


left bottom lines and 180


217


Office Communications Co Inc


Ogburn Insurance Agency ...... right side lines and 140 98 61 O'Hanlon Drug Store ............ left bottom lines and Pack Harrell V & Co


Parker Auto Parts Co


left top cards and


10


Patterson Drug Co Inc


right side lines and


98


Peddycord Equipment Co


41


Pfaff J Sid Realty Co


right top cards and 193


Pfaff John E & Sons


left side lines and 178


Pfaff's Inc . . . front cover, left side lines, 20, 130 and 132


Phoenix Company The .....


.right bottom cards and 150


Piedmont Aviation Inc


right top lines and


2


Piedmont Construction Co 68


Piedmont Detective Agency


94


Piedmont Federal Savings & Loan Assn


left top cards and 204


Piedmont Motor Sales Inc .right top cards and 15


Piedmont Natural Gas Co Inc ...... left top lines and 129 Piedmont Publishing Co .......... left side lines and 169


Piedmont Quarries Co 181


Piedmont Sheet Metal Co


.... left top cards and


77


Piedmont Tire Service Inc left bottom cards and 16


Pilot Insurance Agency . . . top stencil, tabbed Insert at Insurance in Classified Business Section, 142 and 143 Pine Hall Brick & Pipe Co Inc back cover, left top lines and 36


Pittsburgh Plate Glass Co


left side lines, 130 and 175


Page


67


35


10


INDEX TO ADVERTISERS


Page


Poindexter Lumber Co ...... right bottom cards and 40 Poindexter Realty Co 62


Poindexter T W General Contractor


right bottom cards and 62


Pollard Wm B right top cards and 189


Pope Ira & Sons Inc


84


Pratt O Hugh right top cards and 52 Swaim J E


Quality Furniture Co


Rawley & Apperson Inc


... left bottom lines and 172


Ray J Paving Co


.right top lines and


82


Real Estate Service Co ...... right bottom cards and 193


Reynolds L A Co Inc


53


Rimnac E J left top cards and 81


Robinson & Hale Inc


right top lines and 206


Robinson Paint Co Inc 175


Rominger Furniture Co Inc ...... right side lines and 123


Ross C C Company


... left top cards and


81


Rothrock John R Inc ............ left bottom lines and 63


Rusco Window Co of Winston-Salem 214


Russell's Commercial School 40


Russell's Funeral Home


.left bottom cards and 118


S & R Motor Co


16


Saint Leo's Catholic Church


43


Salem Aluminum Co .left bottom cards and 214


Salem Baptist Church


44


Salem Electric Co Inc


left bottom lines and 109


Salem Electronics


184


Salem Finance Co


right top cards


Salem Spring Co Inc


22


Salem Steel Co


right top lines and


85


Sapp Bros Metal Works Inc


right side lines, 77 and 136


Sartin Dry Cleaning Co left side lines and 102


Sears, Roebuck and Co left top cards and 91 Security Credit Co .bottom cards and 160


Separk Music Co


.left top lines and 169


Shelton Edward W


right bottom cards and


63


Shepherd Realty Co


front cover, right top cards and 190


Sherrill Paving Co Inc .. .... left bottom cards and 54


Shoemaker Howard Building Co .


left side lines and 64


Shouse Well Drilling Co 225


Smith Bros General Contractors 64


Smith Dry Cleaners


back cover, right top lines, 103 and 154 Smithdeal Realty & Insurance Co Inc


front cover, left and right side lines, 144 and 191 Snider's Millwork & Cabinet Shop 41 Soule Emery S right side lines and 49


Southard Dewey 69


Southern Coal & Ice Co 45


Southern Dairies Inc right side lines and 87 Spainhour Bros 65


Spaugh's Body Shop 4


Spear's Jewelers left bottom lines and 151 Standard Building & Loan Assn


back cover, left side lines and 29 Standard Furniture Co left top lines and 128 Star Laundry of Winston-Salem Inc


State Finance Co right bottom cards and 156


right top cards and 159 Steifel Mattress Co Inc left bottom cards and 164 Stevenson T A M & Son „right side lines and 194 Stewart Glass Co 131 Stewart J Russell right side lines and 65 Stith Frank A & Co Inc .. „left bottom lines and 166


....... „right top lines and 165 Styers Well Drillers Ltd ...... right bottom lines and 224 Suburban Rulane Gas Co of N C Inc


right bottom cards and 129


Sunnyside Day Nursery


88


Superior Waterproofing Co


221


left top cards and


67


127


Swaney Drug Store front lip margin, right top lines and 97


Tar Heel Electric Co left side lines and 109 Taylor Fuel Service


back cover, left top and right bottom lines and 116


Television Rental Service


219


Textile Mills Sales Room 96


Thalhimers tabbed Insert at Name in


Alphabetical Section and 92


Tierney J M Co Inc left bottom cards and 55 45 Top Credit Clothing Co ..... left bottom cards and Town & Country Furniture Co


right top lines and 128


Transou's Forsyth Septic Tank Pumping Service 207 Tuttle Lumber Co


back lip margin, right top cards, 37 and 162 Twin City Electric Contracting Co left bottom cards and 69


Twin City Lumber Co


38


218


Unique Cleaners & Dyers The .


right top cards and 104


Vogler Frank & Sons Inc ..


bottom stencil, tabbed Insert at Name in


Alphabetical Section, right bottom lines, 3 and 119 Vogler W T & Son right side lines and 152 WSJS Radio & Television Stations 182 Wachovia Oil Co


front cover, left top lines, C, 117 and 173


Wachovia Tire Shop


17


Wagner Tire Service Inc right top cards and 11


Walker's Florist 115


Wall Coal & Oil Co .right top lines and 115


Wall Manufacturing Co .


.. left bottom lines and


17


Wall Monument Co .......


.. right bottom lines and 167


Walsh Insurance & Realty Co


150


Warner Flooring Co right top cards and 112 Watkins Book Store Inc ...... right bottom lines and 171 Watkins Radio-TV Sales & Service 184 Watson Construction & Hardware Co right bottom cards and 66


Watts Maurice


110


Waughtown Furniture Hospital 221


Weavil's Garage 18


Weir W R Auction Co 194


Well Drillers Inc


224


West Electric Repair Co


107


West William Z


179


Whicker T Frank


72


Wilkes H L & Son left side lines and 176 Wilkinson W A & Son left top lines, A and 148 Williams-Malcolm Co Inc right side lines, B and 148 Williams W H Insurance Agency


left top lines, Z and 145 211


Williard Flay Neon Signs


Wilson-Covington Construction Co Inc right top lines and 56 Wilson Exterminating Co ...... left bottom lines and 111 Wilson Real Estate & Insurance right bottom cards and 196 Winston Furniture Co Inc right bottom lines and 124


128


Swaim's Furniture Co Inc


Page Stockton Norman Inc ...........


Twin City Television Inc


Shore Real Estate & Insurance Co left top lines, 150 and 196


11


INDEX TO ADVERTISERS


Page


Page


Winston Mutual Life Insurance Co right bottom cards and 149


Winston Opticians .left top cards and 174


Winston Radiator Works 19


Winston-Salem Barber School Inc 28


Winston-Salem Bond & Mortgage Co


left top lines, 149 and 195


Winston-Salem Chamber of Commerce 42


Winston-Salem Drive-In Theatre 219


Winston-Salem Orthopedic Appliance Co 174


Winston-Salem Retail Merchants Assn right side lines and 46


Winston-Salem Savings & Loan Assn


front cover, left and right side lines and 30 Winston-Salem Teachers College right side lines and 47


Worth Plumbing Co


178


Wright-Shipp Realtors


197


Yokeley J L .left side lines and 67


Yokely W Earl


110


Yost J A Realtor


left side lines and 197


Zinzendorf Hotel


left top lines and 137


Zinzendorf Laundry Co Inc ...... right side lines and 155


CASHIERS! TELLERS! CLERKS!


Do your employers furnish you with the latest edition of the City Directory?


You need it at your elbow at all times, to protect your company from forgers and bad-check artists. A few ques- tions, checked against City Directory information, will trip them at once. Intelligent use of the City Directory for this purpose has saved thousands of dollars and helped make some cities "too sharp" for bad-check "operators."


WINSTON-SALEM


CITY OF HISTORIC CHARM AND THRIVING INDUSTRY; THE WORLD'S TOBACCO CENTER


(Courtesy Winston-Salem Chamber of Commerce)


HISTORY


Rich and varied is the history of Winston-Salem, for the city of today is the product of two cen- turies of constructive, planned growth.


In 1752-53 a small group of Pennsylvania Moravians. a Protestant denomination of Bohemian ori- gin, carefully selected and bought a large tract of land in Piedmont Carolina at the three forks of the Yadkin River. They named the tract "Wachovia" after the Austrian estates of Count Nicholas Louis von Zinzendorf, an early protector-patron of the sect. Two settlements were established, Bethabara in 1753 and Bethania in 1759. In 1766 a new settlement was carefully laid out in the center of the Wachovia tract and built according to definite plans. The tranquility-loving Moravians named their new town Salem, meaning "peace."




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