Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1957], Part 2

Author: Hill Directory Company.
Publication date: 1957
Publisher: Hill Directory Co.
Number of Pages: 1524

USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1957] > Part 2

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The small town grew rapidly under the care of the industrious fathers. A water system was estab- lished and dwellings, stores, and shops built. Tobacco was even then an important crop. The fathers con- secrated a graveyard, "God's Acre," and founded a girls' school which has developed into the Salem Academy and College of today.

The Revolutionary War brought to the thriving town Nathanael Greene's soldiers, and in 1781 Corn- wallis passed through Salem. The years after the war until the middle of the 19th Century were marked by such events as the establishment of the Nissen Wagon Co. in 1787; a visit from George Washington in 1791; the dedication of the Home Moravian Church in 1800; the first edition of Blum's Almanac in 1828; and the opening of the first bank in 1847. Cotton and wool manufacturing companies had been organized. and Salem by 1850 was a prosperous center of religion, learning and industry.

By an act of legislature in 1849, Forsyth County was created from Stokes County. The county seat was established one mile north of Salem Square. In 1851, again by act of legislature, the new county seat was named "Winston" in honor of Major Joseph Winston, Revolutionary War hero. Salem was incor- porated in 1856; Winston in 1859.

Winston developed rapidly as an industrial center and market. The year 1872 saw the first tobacco auction and the opening of the first tobacco factory. In 1885 the Chamber of Commerce of Winston and Salem was organized by far-sighted leaders who realized that together the two towns must build for the future. By the time of consolidation, Winston was already known for its textiles, hosiery, blankets, knit goods, tobacco products, and tobacco market.

In 1913, by popular vote, Winston and Salem were consolidated as Winston-Salem, the "Twin City." The new city took as its motto "Urbs Condita Adiuvando," meaning "A City Founded Upon Co-operation." This motto puts into modern phraseology the old Moravian concept of "Unitas Fratrum," "A Unity of Brethren."

Main Hall, Salem College, with Historic Home Moravian Church (1800) in Left Foreground

INTRODUCTION

Winston-Salem today is the leading industrial city of North Carolina and one of the South's leading industrial cities. The annual value of Forsyth County's manufactured products is over $1,000,000,000. The best of the old and the best of the new blend to make a progressive city still marked by a deep re- ligious atmosphere, a love for music and arts, and a zeal for broad educational development. As did their fathers of yesterday, far-sighted citizens of today build always for the greater city of tomorrow.

POINTS OF INTEREST

Old Salem Now Being Restored

(Arrangements for seeing available buildings and village may be made at Old Salem Reception Center).

Old Salem, Inc., 614 S. Main St., headquarters for the restoration of the quaint Moravian village, founded in 1766. Here may be seen a scale model of the village as it looked in the early days, and cur- rent exhibits.

Top Right, Nissen Building; Top Left, Reynolds Building; Center, Typical Piedmont North Carolina Field of Bright-Leaf Tobacco; Bottom Right, Carolina Hotel: Bottom Left, Hotel Robert E. Lee

INTRODUCTION

Reynolds Memorial Auditorium

Wachovia Museum, corner S. Main and Academy Streets, where may be seen the large collection of Salem antiquities, and objects belonging to early Winston. A part of the collection is housed in the old Boys' School, built in 1794 and restored in 1954. Boys' School is still under its original tile roof.

Salem Tavern, 800 S. Main, erected in 1784, was first brick building in Salem. George Washington visited the Tavern in 1791 during his Southern Tour. As a house museum, it now offers visitors a glimpse into one of the South's best known 18th Century inns.

Lick-Boner House, 512 S. Liberty St., 1787, was the first project of the eight completed Old Salem, Inc., house restorations thus far in a long-range program. One room is furnished as a memorial to John Henry Boner, the North Carolina poet, who was born in the house in 1845.

Home Moravian Church, S. Church St., erected in 1800, was the heart of the early Salem commun- ity, and is the center of the Moravian Church activities in the South. It is here that the opening scene of the Moravian early Easter morning service is held. This Easter Service, one of the most widely known religious services in America, has been held for over 150 years, and attracts from 30 to 40 thousand visitors annually.

"God's Acre," or Moravian Graveyard. S. Church St., contains more than 3,000 graves, all having similar, flat markers to symbolize the brotherhood and equality of man. There are no family plots. The graveyard has been used by Moravian congregations in the city since 1771, and is the closing scene of the Moravian Easter Service.

Brothers' House, 600-04 South Main St., 1769 and 1786, is the second oldest house still standing in Salem. It was here that the young boys of the community went to learn their trades. Building is now the Moravian Church Home.

Sisters' House, Salem Square, 1786, housed the single sisters of early Salem. House is now used as a dormitory for Salem College.

John Vogler House, 700 S. Main Street. House built in 1819 by a silversmith and clockmaker, is a refinement of the traditional architecture of 18th Century mid-European domestic architecture which was used in early Salem. House is now a third exhibit building of Old Salem, Inc., the restoration organization. "Fourth House," 450 S. Main St .. erected in 1767, is the oldest building still standing in Salem. Was home of an early saddlemaker. The house was restored in 1940 by the Forsyth County Committee of Colonial Dames, and is now rented.

Belo House, 455 S. Main Street. Handsome antebellum mansion with Corinthian columns and ela- borate iron grille, was erected by Edward Belo in 1849. Belo conducted a store on the main floor of the building, and his dwelling was on the second story. Building was at one time used as an Inn. Now belongs to Moravian Church and is an apartment house for ladies.

Salem College and Academy, Salem Square, is one of the first Girls' Schools in the South, and is oldest in continuous operation. Established by the Moravians as a day school in 1722, it became a board- ing school in 1802. The college buildings, on a 50-acre campus, are designed in the characteristic mid- European domestic architecture, prevalent in Salem.

In the Downtown District

City Hall, N. Main St., is built on the original dividing line between Winston and Salem.

Forsyth County Courthouse is on the Courthouse Square in the center of the downtown district. Reynolds Office Building, N. Main at 4th St., is North Carolina's tallest office building.

The R. J. Reynolds Tobacco Co., in the vicinity of Church and 5th streets, is open to visitors for guided tours. Here one may see Camel cigarettes and Prince Albert smoking tobacco being produced; both products are made only in Winston-Salem. Information about the guided tours may be obtained at the Reynolds Office Building. Also manufacturers Winston, Salem & Cavalier cigarettes and many other tobacco products.

The tobacco warchouses in the vicinity north of the Post Office between Oak and Patterson streets,

INTRODUCTION

The Salem Boys' School building, erected in 1794, and a modern annex today house the Wachovia Museum collection of local antiques. Add- ing interest to the exhibits of early household utensils, guns, farm equipment, toys, church relics, craftsmen's tools and products, and Indian artifacts is the school building itself, an outstanding example of Moravian ornamental brickwork. It still bears its original tile roof.

are open from late September through December. Here the chant of the auctioneer, the pungent smell of ripe tobacco, and the steady hum of warehouse activity combine to provide one of America's most color- ful marketing scenes.

P. H. Hanes Knitting Co., N. Main St., is the world's largest manufacturer of men and boys' knit underwear.

Over the City

Bowman Gray Memorial Stadium, Stadium Drive, is the scene of many athletic events.

Smith Reynolds Airport, North Liberty Extension, is one of the South's finest air terminals.

Bowman Gray School of Medicine of Wake Forest College and the North Carolina Baptist Hospital are on S. Hawthorne and Everett streets.

Hanes Hosiery Mills Co., W. 14th St., is the world's largest manufacturer of circular-knit hosiery. Radio Shops of Western Electric Co., main offices, are on Lexington Road.

Reynolda Village and Reynolda Estate are on beautiful Reynolda Road (U. S. 421).

The Dixie Classic Fair Grounds are on 30th St.

In the Buena Vista residential area are many lovely homes.

Reynolds Auditorium and High School are on N. Hawthorne Road.

William and Kate B. Reynolds Memorial Park is being developed on the estate of the late W. N. Reynolds, located twelve miles southwest of the city on U. S. 158. Planned to be one of the finest public parks in the South when completely developed. The park was opened in the summer of 1954.

The Children's Home, Methodist orphanage on Reynolda Road on a large and lovely campus.

War Memorial Coliseum, N. Cherry St., new $1,250,000 building which is the presentation place of many athletic and musical programs.

Ernie Shore Field, N. Cherry St., new baseball park, home of the Winston-Salem Redbirds, farm team of the St. Louis Cardinals.

Graylyn, Reynolda Road, estate of the late Bowman Gray. Now a psychiatric hospital with thirty- five beds in connection with Wake Forest College's Bowman Gray School of Medicine.

Iris Gardens, Runnymeade Road, many and varied types of irises which are at their loveliest the latter part of April and early May.

Public Library of Winston-Salem and Forsyth County, W. Fifth St., new library which was opened in 1953. Built with contributions from the citizens of the city. New East Winston Branch was completed in 1954.

INTRODUCTION

INDUSTRY AND BUSINESS

Winston-Salem is built on a sound economic foundation. Industries, many of which were established by Winston-Salem pioneers, number approximately 300. Industrial and agricultural developments are inter-dependent. giving stability and balanced growth.

Industrial Development

Tobacco-Tobacco flows into Winston-Salem from the farms of the entire Piedmont area. Here it is manufactured into tobacco products which are distributed to every country in the world. Winston- Salem is the world's largest tobacco manufacturing center, producing cigarettes, smoking and chewing tobacco, and snuff. Winston-Salem also is one of the world's largest bright-leaf tobacco markets.

Hosiery-The city is the home of the world's largest circular-knit hosiery mill. Besides this great mill and a large plant processing nylon yarn, there are seven other plants in the Winston-Salem vicinity that process or make hosiery.

Knit underwear-The largest manufacturer of men and boys' knit underwear in the world is located in Winston-Salem.

Radios, radar, and other electronic equipment-A large electric company in several plants in Win- ston-Salem manufactures radar for government, radios, test equipment, and other electronic devices and components.

Furniture-Eighteen furniture plants, manufacturing all types of furniture, are located in the Winston-Salem vicinity.

Others-The city has other plants manufacturing a large variety of products including boxes and cartons, batteries, air-conditioning and industrial machinery, specialized chemical materials and medi- cines, awnings, bedding and mattresses, paint, toys and textiles. An ample complement of services joins these industries to give a well-balanced and diversified economy.

& DA

Wiley Elementary School, One of the Many Beautiful Public Schools in the City.

Retail and Wholesale Trade

The retail trading area covers several Piedmont counties and has a population of over 550,000. The wholesale trading area extends over a 150-inile darius embracing a population of 4,724,424. The effec- tive buying income per family in Winston-Salem (1956) was $5,751, the average of the South Atlantic States was $4,944, and that of the U. S., $5,465.

Transportation

Aviation-Located 2.5 miles from the business district, Smith Reynolds Airport, one of the nat- ion's newest and finest, has Class 5 airport facilities, regular service by large air lines.

Motor Vehicles-Motor vehicles registered for 1956 in the Winston-Salem arca were 72,430. Three coach companies give inter-city bus service; Winston-Salem is the Southern division headquarters for the Greyhound Lines. Three loen! bus lines and two taxicab companies handle urban traffic.

Ilighways -- Eleven principal highways lead to and from Winston-Salem; the city is served by more hard-surfaced roads than any other city or center in North Carolina.

Railways Three railways operate in Winston-Salem. The city generates such a great amount of freight that 33 "off-line" railways maintain Winston-Salem offices.

INTRODUCTION

Banking Institutions

Four banking institutions include three commercial banks and one industrial bank. One of the con- mercial banks serves as home office of the largest bank in the Southeast. On Dec. 31, 1956, bank deposits totaled $505,894,249.18, bank resources, $562,153,825.58, bank clearings, $2,467,410,000.

General Business Facts

Building permits in 1956 totaled $21,521,941, postal receipts in 1956, $1,566,193. Domestic electricity is supplied adequately for present and future needs.

COMMUNITY LIFE

Winston-Salem was built by a home-loving, civic-minded people. Thus, through the years, great institutions have grown steadily adding their influence and stability to the making of a wholesome, well- rounded community life. Winston-Salem is known for its many churches, good schools, and beautiful homes.

Churches and Religious Denominations

Often called the city of churches, Winston-Salem has 189 churches representing some twenty de- nominations. Every section of the city is graced with lovely church buildings in attractive grounds, ranging from the old Home Moravian Church to the large, modern Baptist and Methodist structures called the finest in the South.

Churches numbered according to denomination include Baptist 66: Catholic 4; Christian Science 1: Church of Christ 6; Episcopal 3; Greek Orthodox 1; Jewish 2: Lutheran 3: Methodist 21; Moravian 13; Presbyterian 8 and others 61.

Schools and Colleges

Also called the city of good schools, Winston-Salem long ago recognized the need for adequate edu- cation. Today, 21 public elementary and four high schools serve the city, The buildings are attrac- tive, well-equipped, and set in spacious grounds providing adequate facilities.

Salem Academy is a day and boarding school for girls. There are two business colleges, one pri- vate elementary school, two parochial schools, and kindergartens, music schools, and trade schools.

Four colleges are located in the city: Salem College, one of the nation's oldest leading four-year colleges for women, founded in 1772; Bowman Gray School of Medicine of Wake Forest College, four- year medical school; Winston-Salem Teachers College, co-educational Negro institution; and Wake For- est College, a 123 year old, four-year college for men and women. The college is located in a new, modern plant housing 2,000 students. It moved to its new campus during the summer of 1956.

City Government

Winston-Salem has the council-manager type of city government. The city is incorporated, opera- ting at present upon a charter codified and revised in 1927, with amendments made since. The city is divided into eight wards, with one alderman being elected biennially from each ward, making the gov- erning body of the city a board of aldermen of eight plus the mayor. The Board of Aldermen appoints the city manager.

Municipal Iris Gardens, Winston-Salem

INTRODUCTION

Cherry Trees in Bloom in Gardens of Reynolda Estate, Future Home of Wake Forest College

County Government

Five commissioners, elected for two-year terms make up a board of commissioners who serve as the governing body of the Forsyth County government.

The county is divided into twelve townships and 32 precincts. All qualified voters of North Carolina who have lived in North Carolina for one year and in any voting precinct of Forsyth County for four months are eligible to vote in county elections,

Hospitals and Medical Facilties

Three first-class hospitals, City Memorial, Kate Bitting Reynolds Memorial, and North Carolina Baptist, have a total of 934 beds. There are three convalescent homes in the city, the City-County Health Clinic, and the full-time City and County Health Department with splendid records in disease-prevention. Graylyn, a 35-bed psychiatric hospital, off Reynolda Rd., is a part of the Bowman Gray School of Medi- cine.

Recreational Facilities

Twenty-six parks and playgrounds, with a total of 536 acres, have athletic fields, picnic areas, and special amusement features, The largest park is Reynolds, one of the South's finest municipal recrea- tional centers, The city has an average of more than ten acres of playground for each public school.

Numerous amateur and "semi-pro" baseball, basketball and soft ball teams have regular schedules of games. Six eighteen-hole golf courses and a mild climate make golf a year-around sport, Nine swim- ming pools and five motion-picture theatres are located in the city. The R. J. Reynolds Memorial Audi- torium and the Bowman Gray Stadium are available for special events, The Y.M.C.A. and Y. W.C.A, pro- vide recreational programs and the City Recreation Department conducts extensive supervised activities. The $1,250,000 Memorial Coliseum, completed in 1955, will seat 8,000 and will bring many unusual attractions to the city. The Coliseum accommodates ice sports, agricultural shows, and conventions.

Winston-Salem is a gateway to both mountain and seashore resorts. Some of the loveliest Carolina beaches lie 225 to 250 miles east and south, while cool mountain retreats are about sixty miles west, The famed Blue Ridge Parkway, leading to Shenandoah National Park and Great Smoky Mountains National Park, is some sixty miles northwest.

Cultural Opportunities

An annual concert series is under the auspices of the Civic Music Association. Lectures at Salem College are open to the public. A Little Theatre and numerous book, music and garden clubs function actively, Arts activities are co-ordinated under the Arts Council, with headquarters at 822 W. 5th St ..

Salem College Library has 46,249 volumes, and the Public Library of Winston-Salem and Forsyth County has 78,679, with a branch library containing 20,356.

WINSTON-SALEM

"THE TWIN CITY"

Statistical Review

Form of Government-City Manager-Council. Incorporated as a city, Winston 1859; Salem 1856; combined 1913.

Population-1950 U. S. Census, 87,811.

Area-30.905 square miles.

Altitude-1,000 feet above sea level.

Climate-Mean annual temperature 58.5 degrees F .; average annual rainfall, 43.15 inches.

Parks-26, with total acreage of 536.

Assessed Valuation-$213,094,907, with $1.95 per $100 tax rate.

Bonded Debt-$11,847,000.

Financial Data-4 banks with total deposits of $505,894,249.18 (12/31/56), total resources of $562,153,825.58 (12/31/56), and clearings of $12,467,410,000 (1956).

Postal Receipts-$1,566,193 (1956).

Telephones in Service-51,807.

Churches-189, representing 20 denominations.

Building and Construction-2,892 permits, with total value of $21,521,941 issued in 1956. Includes county zone of 3-mile area in addition to city.

Industry-Chief industries of the city and surrounding territory: tobacco, textiles, electronic equipment and furniture. 284 manufacturing establishments, employing 34,000 workers, paying wages of $128,862,561 annually, and having products valued at $1,000,000,000 annually (1955). Principal manu- factured products: cigarettes and other tobacco products, electronic equipment, hosiery, knit under- wear, sleepwear, sportswear, etc.

Trade Area-Population of 550,000; wholesale area has radius of 125 miles, and population of 4,- 724,424.

Newspapers-2 dailies and 1 Sunday.

Radio Stations-WSJS, WTOB, WAIR, WAAA (Negro).

Television Stations- WSJS-TV and WTOB-TV.

Hotels-3, with total of 630 rooms. There are a number of small hotels, but these three are the main ones.

Railroads-3: Norfolk and Western, Southern, Winston-Salem Southbound. 33 railroads maintain offices in city.

Bus Lines-3: Atlantic Greyhound, Wilkes Transportation and Trailways.

Highways-U. S. 311, 421, 52 and 158; State 150, 109, 67 and 8.

Air Lines-3: Piedmont (home office here), Eastern and Capital.

Airports-1.

Automobile Registrations-72,430.

Amusements-Largest auditorium in city seats 2,200 persons. 5 moving-picture theatres with total seating capacity of 5,365 persons. I legitimate theatre with total seating capacity of 200 persons. 6 golf courses. Tanglewood Park; War Memorial Coliseum which seats 8,000 plus temporary seats which can be added; Reynolds Park.

Hospitals-4, with total of 934 beds.

Education-Salem College and Academy; Bowman Gray School of Medicine, Winston-Salem Teachers College (Negro) and Wake Forest College. 2 Bible Colleges. Number of public schools, 25. Number of parochial schools, approximately 7. Value of public school property, $12,977,000 (not including land value).

Public Libraries-2, with total of 99,053 volumes.

City Statistics-Total street mileage, 316.69 with 220.99 miles paved. City bus lines, 3. Number of water meters, 26,285, light meters, 86.471; gas meters, 5,909. Fire department has 180 paid men, with 7 stations. Police department has 190 men.

INTRODUCTION

STATISTICAL DATA

Population

Corporate limits 87,811

1950 U. S. Census 554,817

Retail trading area

Forsyth County 1950 U. S. Census

146,135

The population is of predominately old American stock, 99.8 per cent American-born.

Climate

Mild and moderate; average of 232 clear days a year; average mean temperature of 58.1 degrees F .: temperature ranges from a norm of 38.5 degrees F. for January to a norm of 77.5 degrees for July; equally distributed rainfall averages 46.832 inches a year; average snowfall of 7.8 inches a year; few extremes in weather; minimum growing season, 180 days.

Area

County City

424.00 square miles 30.905 square miles

Altitude

Approximately 1,000 feet above sea level.

Topography

Gently rolling land; quick drainage.

Location

On the Piedmont Plateau in northwestern North Carolina, 45 miles south of the Virginia state line and approximately fifty miles east of the main Blue Ridge Mountains, Winston-Salem is situated almost exactly midway between Washington and Atlanta. Suited to a wide variety of farm products, the Piedmont region is an outstanding agricultural section as well as one of America's leading tobacco and textile manufacturing areas. Within a 120-mile radius of Winston-Salem are located the majority of the state's colleges and universities. The state capital, Raleigh, is 110 miles east. Winston-Salem is 540 miles by rail from New York and 312 miles from Washington.

CHAMBER OF COMMERCE

THE WINSTON-SALEM CHAMBER OF COMMERCE is located in spacious headquarters at 106 N. Cherry St. Besides providing very comfortable office space, the quarters also have a large board room. a conference room, a kitchen, a large reception hall, and a well-appointed ladies' lounge. This home also houses the offices for the Winston-Salem Junior Chamber of Commerce, the Dairy Council of Wins- ton-Salem and the North Carolina Hereford Breeders Association. The offices are decorated throughout with a grey and blue color scheme. In the large conference room many civic clubs and organizations hold meetings.

YELLOW PAGES

WINSTON-SALEM

North Carolina 1957

OF PHO BBLICO ASSOCIATION NORTH AMERICAN

Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1957], Part 2

Author: Hill Directory Company. Publication date: 1957 Publisher: Hill Directory Co. Number of Pages: 1524

Author: Hill Directory Company.
Publication date: 1957
Publisher: Hill Directory Co.
Number of Pages: 1524