USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1958] > Part 2
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208
Maple Grove Rest Home .
234
Marshall-Futrell Co.
Marshall School of Beauty Culture
right bottom cards and
30 56 71
Matthews Paul S Building Contractor
71
McNulty Florist
.right top cards and
221
Mc Phail's .
right top cards and
157
Medearis Stamp & Printing Co.
. right top lines and
187
Michael Plumbing Co.
right bottom cards and
186
Miller John Co Inc The .
left and right bottom lines and
9
Montaldo's Inc. .
83
Morris R F .
front cover, left top and left bottom lines, C, 123 and
180
Moser A A & Son.
left side lines and
10 72
Motsinger Will J.
.left bottom cards and
220
Murphy's Shoe Store.
left top cards and
50
Myers C W Trading Post Inc
right side lines and
201
Neill Bob Pontiac Inc.
. right top cards and
11
Nelson H G & Son.
right side lines and
77
Newsome Roofing Co
right bottom lines and
211
Niblock Typewriter Co
right side lines and
178
Nita's Ardmore Florist
right top lines and
121
North State Agency .
225
Ocean Fresh Seafood Market
right side lines and
215
O' Hanlon Drug Store .
left bottom lines and 10G
Old Town Gulf Service
2I
Manufacturers Plain and Re-inforced Pine NO11 V:31 11:11.1%
WIIVS NOLENIM 't 'a 'N
-
126
Hull-Dobbs Co.
Huntley's .
230
Industries For The Blind .
A
Jeff's Watch & Jewelry Repair
right side lines and
200
Julian S H Roofing & Heating Co
223
Kester Machinery Co.
King's Joe Esso Service
. left top cards and
138
Landingham Plumbing, Heating and Supply Co Inc .
160
ft top cards and
A. 8. .. M.
107
Home Lumber Co.
Motor Sales Co Inc.
right top lines and
120
Mears Jewelers
181
Modern Chevrolet Co Inc .
.right top lines
Montgomery D S Excavating Contractor
215
Murrell F W & Sons .
201
Nash A V & Sons Co.
North State Tile Co.
153
Matthews John M Home Builder.
McNair Grover C Construction Co.
15
VIII
INDEX TO ADVERTISERS
Pack Harrell V & Co.
Parker Auto Parts Co .
Parker Auto Parts Co
left top cards and
Parker & Poteat Builder.
Parker Real Estate & Loan Co
Patterson Drug Co Inc.
Patterson's Stratford Pharmacy Inc .
Pegram J M Insurance Agency.
Pennington T H. .
right side lines and
Pepsi-Cola Bottling Co of Winston Salem Inc
Pet Dairy Products Co.
Peter Pan Nursery.
Pfaff J Sid Realty Co.
Pfaff John E & Sons
Pfaff's Inc .
left side lines and
Phoenix Co The
Piedmont Aviation Inc
Piedmont Bible Book Store
right top lines and
Piedmont Construction Co .
Piedmont Federal Savings & Loan Assn.
left top cards and
Piedmont Natural Gas Co Inc .
Piedmont Photo Finishers Inc
Piedmont Publishing Co.
Piedmont Quarries Co
.left side lines and
Piedmont Tire Service Inc
left bottom cards and
Pilot Insurance Agency .
right top cards and
Pinnix Drug Store .
Pittsburgh Plate Glass Co.
left side lines, 135 and
Poindexter Realty Co.
.right bottom cards and
Poindexter T W General Contractor
Pope Ira & Sons Inc
Pratt O Hugh .
right top cards and
Quality Furniture Co.
Rawley & Apperson Inc
.left bottom lines and
Real Estate Service Co.
right bottom cards and
Rominger Furniture Co Inc
right bottom lines and
Rothrock John R Inc.
.left bottom lines and
Russell's Commercial School .
Russell's Funeral Home .
S & R Motor Co .
.left bottom cards and
St Leo's Catholic Church .
Salem Baptist Church ..
Salem Baptist Day School
Salem Electric Co Inc .
eft bottom lines and
118 192
Salem Manor Motel .
right top cards
Salem Refrigeration Co Inc
ight bottom cards and
Salem Steel Co .
right top lines and
Sartin Robert P Advertising .
right side lines, 86 and
Scott Thomas R
' Sealtest Southern Dairies Division National Dairy Products Corp.
right top cards and
Shadrick L R Sheet Metal Works
left top lines and
176
Shepherd Realty Co. Sherrill Paving Co Inc
front cover, right top cards and
Shoemaker Howard Building Co.
right top cards and
Shore Real Estate & Insurance Co
Shugart's Motel .
front cover, left top lines, 154 and
Sink's Flower Shop
right top cards and
122 77
Smith Dry Cleaners .
back cover right top lines, 110 and
162 78
Smith W E Masonry Contractor .
50
Smithdeal Realty & Insurance Co Inc .
left bottom cards and front cover, left and right side lines, 148 and
198 43
Snider's Millwork & Cabinet Shop .
Page 77 21 12 77 206 106 107 153 72 31 97 98 202 186 137 156 3 45 79 212 16 134 187 177 189 229 147 38 107 182 42 73 73 93 57 133 179 202 182 129 91 74
223 42 124 16 44 45 45
Salem Electronics
Salem Finance Co
174
Salem Spring Co Inc.
207 24 94 141 2 80 98
Robinson Paint Co Inc .
Ross C C Company .
. left bottom lines and
Rusco Window Co of Winston-Salem
right top cards and
left top lines and
184 and
Pine Hall Brick & Pipe Co Inc
back cover, left top lines and
Poindexter Lumber Co
front cover, left side lines, 22, 135 and
right bottom cards and
Piedmont Motor Sales Inc .
right side lines and
left side lines and
left top cards and
Smith Bros General Contractors
Smith Oscar Builder.
219 197 58 74 203 174
Sapp Bros Metal Works Inc.
Separk Music Co. .
IX
INDEX TO ADVERTISERS
Page
Snow D W Home Building .
Soule Emery S. .
Southern Coal & Ice Co
Southern Insulation Co.
143 30 158
Spear's Jewelers
left bottom lines and
Standard Building & Loan Assn.
back cover, left side lines and 213
Standard Furniture Co.
left top lines and 133
Star Laundry of Winston-Salem Inc
right bottom lines and
164
State Life Insurance Company The .
right top cards and
154
Steifel Mattress Co Inc .
left bottom cards and
171
Stevenson T A M & Son.
right side lines and
203
Stewart Glass Co. .
Stimpson H B & Son Inc
left top cards and
Stith Frank A Co Inc
. left bottom lines and 172 173
Stockton Norman Inc.
right top lines and
Stokes-Forsyth Septic Tank Service
216 134
Suburban Rulane Gas Co of N C Inc
ight bottom cards and
Superior Waterproofing Co Inc .
231
Swaim's Furniture Co Inc.
132
Swaney Drug Store
.front lip margin, right top lines and 105
Talley Enterprises.
188
Talton Motors
left top cards and
21
Tar Heel Electric Co
left side lines and 116
Teague's Gulf Service .
right bottom lines and
Television Rental Service.
left bottom lines, left bottom cards and
101
Tire Center Inc The .
228
Top Credit Clothing Co.
left bottom cards and
46
Town & Country Furniture Co
left top lines and 133
Town & Country Gulf Service .
17
Tuttle Lumber Co.
back lip margin, right top cards, 39 and
168 40
Twin City Metal Co.
86 206
United Realty Co.
left side lines and
Vogler Frank & Sons Inc.
bottom stencil, right bottom lines, Tabbed Insert at Name in
125
Vogler W T & Son
right side lines and
158 192
WSJS Radio & Television Stations
190
Wachovia Oil Co.
front cover, right bottom lines, C, 123 and
180
Wagner Tire Service Inc
right top lines and
Walker's Florist.
right top lines and 123
Wall Monument Co.
174
Wall-Turner Co Contractors-Engineers
86
Walsh Insurance & Realty Co.
157
Watkins Book Store Inc .
right bottom lines and
179
Watts Maurice .
119
Waughtown Furniture Hospital .
230
Weaver Fred A .
170
Weavil's Garage
18 204
West Electric Repair Co
116 18
West Wade Grading & Excavating
right bottom cards and
80
West William Z .
92
Whitman H A Construction Co
right side lines and
75
Whittington Roy E Excavating Co
. left side lines and
81
Wilkes H L & Son .
. right side lines and
183
Wilkinson W A & Son
left top lines, A and
155
Williams Landscaping Service
. left side lines and
159
Williams - Malcolm Co Inc .
right side lines, B and
155
Williams W H Insurance Agency
. left top lines, Z and
149
Williard Flay Neon Signs.
221
Williard Plumbing Co
187
Wilson-Covington Construction Co Inc
right top lines and
60
Wilson Exterminating Co.
.left bottom lines and 119
right side lines and
19
Winston Mutual Life Insurance Co
right bottom cards and
150
Winston Opticians . . .
, left top cards and
181
Winston-Salem Barber School Inc
Winston-Salem Bond & Mortage Co
.left top lines, 156 and
30 204
SNUII VO! !!: 1.1:
BLI-CH'VI INONG
A. S. I. M. Manufacturers Plain and Re-inforced Pine WIIVES NOISNIM 9 '0 '2
Winebarger & Atkins Motors
Winfrey J R
. right side lines and 61
17 225 104
Textile Mills Sales Room.
Thalhimers Department Store
Twin City Lumber Co
Alphabetical Section, 4 and
WAAA Radio Station.
227 122
Wall Coal & Oil Co.
Weir W R Auction Co
West End Garage .
136 75
right side lines and 59 51 46
Southern Photo Print Co Inc
X
INDEX TO ADVERTISERS
Winston-Salem Chamber of Commerce
Winston-Salem Motors Inc .
Page 43 19
Winston-Salem Paving Co .
92
Winston-Salem Retail Merchants Assn
47
Winston-Salem Savings & Loan Assn
92
Winston-Salem Teachers College . Winston Steam Laundry Inc .
48
Wood-Pest Control
164
Yokeley J L .
120
Yost J A Realtor
right side lines and 78
206
Zinzendorf Hotel .
left top lines and 142
Zinzendorf Laundry Co Inc .
.right side lines, 111 and 163
Winston-Salem Roofing Co.
. front cover, left and right side lines, 32 and
214
WINSTON-SALEM
CITY OF CULTURE, HISTORY AND INDUSTRY
(Courtesy Winston-Salem Chamber of Commerce)
History
Rich and varied is the history of Winston-Salem, for the city of today is the product of two cen- turies of constructive, planned growth.
In 1752-53 a small group of Pennsylvania Moravians, a Protestant denomination of Bohemian ori- gin, carefully selected and bought a large tract of land in Piedmont Carolina at the three forks of the Yadkin River. They named the tract "Wachovia" after the Austrian estates of Count Nicholas Louis von Zinzendorf, an early protector-patron of the sect. Two settlements were established, Bethabara in 1753 and Bethania in 1759. In 1766 a new settlement was carefully laid out in the center of the Wachovia tract and built according to definite plans. The tranquility-loving Moravians named their new town Salem, meaning "peace."
The small town grew rapidly under the care of the industrious fathers. A water system was estab- lished and dwellings, stores, and shops built. Tobacco was even then an important crop. The fathers con- secrated a graveyard, "God's Acre," and founded a girls' school which has developed into the Salem Academy and College of today.
The Revolutionary War brought to the thriving town Nathaneal Greene's soldiers, and in 1781 Corn- wallis passed through Salem. The years after the war until the middle of the 19th Century were marked by such events as the establishment of the Nissen Wagon Co. in 1787; a visit from George Washington in 1791; the dedication of the Home Moravian Church in 1800; the first edition of Blum's Almanac in 1828; and the opening of the first bank in 1847. Cotton and wool manufacturing companies had been organized, and Salem by 1850 was a prosperous center of religion, learning and industry.
By an act of legislature in 1849, Forsyth County was created from Stokes County. The county seat was established one mile north of Salem Square. In 1851, again by act of legislature, the new county seat was named "Winston" in honor of Major Joseph Winston, Revolutionary War hero. Salem was incorpo- rated in 1856; Winston in 1859.
Winston developed rapidly as an industrial center and market. The year 1872 saw the first tobacco auction and the opening of the first tobacco factory. In 1885 the Chamber of Commerce of Winston and Salem was organized by far-sighted leaders who realized that together the two towns must build for the future. By the time of consolidation, Winston was already known for its textiles, hosiery, blankets, knit goods, tobacco products, and tobacco market.
In 1913, by popular vote, Winston and Salem were consolidated as Winston-Salem, the "Twin City." The new city took as its motto "Urbs Condita Adiuvando," meaning "A City Founded Upon Co-operation." This motto puts into modern phraseology the old Moravian concept of "Unitas Fratrum," "A Unity of Brethren."
Winston-Salem today is the, leading industrial city of North Carolina and one of the South's leading industrial cities. The annual value of Forsyth County's manufactured products is over $1,000,000,000.
Main Hall, Salem College, with Historic Home Moravian Church (1800) in Left Foreground
The best of the old and the best of the new blend to make a progressive city still marked by a deep re- ligious atmosphere, a love for music and arts, and a zeal for broad educational development. As did their fathers of yesterday, far-sighted citizens of today build always for the greater city of tomorrow.
-
BLI1-C VIIINOHJ
A. S. I. M.
Manufacturers Plain_and_Re-inforced Pine WAIVE NOLSNIM 'v '0 '3
XII
INTRODUCTION
POINTS OF INTEREST Old Salem Now Being Restored
(Arrangements for seeing available buildings and village may be made at Old Salem Reception Center).
Old Salem, Inc., 614 S. Main St., headquarters for the restoration of the quaint Moravian village, founded in 1766. Here may be seen a scale model of the village as it looked in the early days, and cur- rent exhibits.
19 2 35
Top Right, Nissen Building; Top Left, Reynolds Building; Center, Typical Piedmont North Carolina Field of Bright-Leaf Tobacco; Bottom Right, Carolina Hotel; Bottom Left, Hotel Robert E. Lee.
Reynolds Memorial Auditorium
.
INTRODUCTION
XIII
Wachovia Museum, corner S. Main and Academy Streets, where may be seen the large collection of Salem antiquities, and objects belonging to early Winston. A part of the collection is housed in the old Boys' School, built in 1794 and restored in 1954. Boys' School is still under its original tile roof.
Salem Tavern, 800 S. Main, erected in 1784, was first brick building in Salem. George Washington visited the Tavern in 1791 during his Southern Tour. As a house museum, it now offers visitors a glimpse into one of the South's best known 18th Century inns.
Lick-Boner House, 512 S. Liberty St., 1787, was the first project of the eleven completed Old Salem, Inc., restorations thus far in a long-range program. John Henry Boner, the North Carolina poet was born in the house in 1845.
Home Moravian Church, S. Church St., erected in 1800, was the heart of the early Salem commun- ity, and is the center of the Moravian Church activities in the South. It is here that the opening scene of the Moravian early Easter morning service is held. This Easter Service, one of the most widely known religious services in America, has been held for over 150 years, and attracts from 30 to 40 thousand visitors annually.
"God's Acre," or Moravian Graveyard, S. Church St., contains more than 3,000 graves, all having similar, flat markers to symbolize the brotherhood and equality of man. There are no family plots. The graveyard has been used by Moravian congregations in the city since 1771, and is the closing scene of the Moravian Easter Service.
Brothers' House, 600-04 South Main St., 1769 and 1786, is the second oldest house still standing in Salem. It was here that the young boys of the community went to learn their trades. Building is now the Moravian Church Home.
Sister's House, Salem Square, 1786, housed the single sisters of early Salem. House is now used as a dormitory for Salem College.
John Vogler House, 700 S. Main Street .. House built in 1819 by a silversmith and clockmaker is a refinement of the traditional architecture of 18th Century mid-European domestic architecture which was used in early Salem. House is now a third exhibit building of Old Salem, Inc., the restoration organization. "Fourth House," 450 S. Main St., erected in 1767, is the oldest building still standing in Salem. Was home of an early saddlemaker. The house was restored in 1940 by the Forsyth County Committee of Colonial Dames, and is now rented.
Belo House, 455 S. Main Street. Handsome antebellum mansion with Corinthian columns and ela- borate iron grille, was erected by Edward Belo in 1849. Belo conducted a store on the main floor of the building, and his dwelling was on the second story. Building was at one time used as an Inn. Now belongs to Moravian Church and is an apartment house for ladies.
Salem College and Academy, Salem Square, is one of the first Girls' Schools in the South, and is oldest in continuous operation. Established by the Moravians as a day school in 1772, it became a board- ing school in 1802. The college buildings, on a 50-acre campus, are designed in the characteristic mid- European domestic architecture, prevalent in Salem.
Salem Square Market-Firehouse, 1803. Market-firehouse has been reconstructed on original foun- dations. Square has been restored to early appearance with white clapboard fence.
Hagen House, 1816. 230 S. Liberty Street. Was home of Francis Fries Hagen.
Christoph Vogler House, 1797. 708 S. Main Street. Home of village gunsmith, and was first brick house in village.
Anna Catharina House, behind John Vogler House, 1772. Home of Anna Catharina Ernst, heroine of historical novel "Road to Salem."
Community Store, 1775, 626 S. Main Street. Was trading center of the village and home of storekeeper. Now restored and open to the public with items for sale.
In the Downtown District
City Hall, N. Main St., is built on the original dividing line between Winston and Salem.
Forsyth County Courthouse is on the Courthouse Square in the center of the downtown district.
Reynolds Office Building, N. Main at 4th St., is North Carolina's tallest office building.
The R. J. Reynolds Tobacco Co., in the vicinity of Church and 5th streets, is open to visitors for guided tours. Here one may see Camel cigarettes and Prince Albert smoking tobacco being produced; both products are made only in Winston-Salem. Information about the guided tours may be obtained at the Reynolds Office Building. Also manufacturers of Winston, Salem & Cavalier cigarettes and many other tobacco products.
The tobacco warehouses, in the vicinity north of the Post Office between Oak and Patterson streets, are open from late September through December. Here the chant of the auctioneer, the pungent smell of ripe tobacco, and the steady hum of warehouse activity combine to provide one of America's most color- ful marketing scenes.
P. H. Hanes Knitting Co., N. Main St., is the world's largest manufacturer of men and boys' knit underwear.
Over the City
Bowman Gray Memorial Stadium, Stadium Drive, is the scene of many athletic events.
Smith Reynolds Airport, North Liberty Extension, is one of the South's finest air terminals.
Bowman Gray School of Medicine at Wake Forest College and the North Carolina Baptist Hospital are on S. Hawthorne Road and Everett St.
Hanes Hosiery Mills Co., W. 14th St., is the world's largest manufacturer of circular-knit hosiery. Radio Shops of Western Electric Co., main offices, are on Lexington Road.
Reynolda Village and Reynolda Estate are on beautiful Reynolda Road (U. S. 421).
-
H/11-C M'VA INOHIO
A. S. I. M.
Manufacturers Plain and Re-inforced Pine
SPICHICATIONS WAIVE NOJSHIM 'V 'a 'n
C
XIV
INTRODUCTION
The Salem Boys' School building, erected in 1794, and a modern annex today house the Wachovia Museum collection of local antiques. Adding interest to the exhibits of early household utensils, guns, farm equip- ment, toys, church relics, craftsmen's tools and products, and Indian artifacts is the school building it- self, an outstanding example of Moravian ornamental brickwork. It still bears its original tile roof.
The Dixie Classic Fair Grounds are on 30th St.
In the Buena Vista residential area are many lovely homes.
Reynolds Auditorium and High School are on N. Hawthorne Road.
William and Kate B. Reynolds Memorial Park on the estate of the late W. N. Reynolds is located twelve miles southwest of the city on U. S. 158. Planned to be one of the finest public parks in the South when completely developed. The park was opened in the summer of 1954.
The Children's Home, Methodist orphanage on Reynolda Road on a large and lovely campus.
War Memorial Coliseum, N. Cherry St., new $1,250,000 building which is the presentation place of many athletic and musical programs.
Ernie Shore Field, N. Cherry St., new baseball park, home of the Winston-Salem Red Birds, farm team of the St. Louis Cardinals.
Graylyn, Reynolda Road, estate of the late Bowman Gray. Now a psychiatric hospital with thirty-five beds in connection with Wake Forest College's Bowman Gray School of Medicine.
Iris Gardens, Runnymeade Road, many and varied types of irises which are at their loveliest the latter part of April and early May.
Public Library of Winston-Salem and Forsyth County, W. Fifth St., new library which was opened in 1953. Built with contributions from the citizens of the city. New East Winston Branch was completed in 1954.
Wake Forest College, opened in 1834 in Wake Forest, North Carolina. Within two years enrollment increased from 16 to 140 students and now has over 2,000 students. Located on a 300-acre tract on the edge of Winston-Salem, the new campus opened for students in June 1956. Basic liberal arts will be sup- plemented through the college's Schools of Law, Medicine and Business Administration.
Winston-Salem Teachers College, founded in 1892 as Slater Industrial Academy with one room, 25 students and one teacher. Today the school has 62 acres and approximately 900 students. The college is a four-year co-educational school for Negroes and offers the B. S. degree in education for elementary teachers and in nursing.
Winston-Salem Gallery of Fine Arts, regional in scope, works exhibited are selected from those sub- mitted by professional artists of the 5-state region. All works of art (except occasional specially ar- ranged exhibitions) are for sale.
Arts Council Center, coordinating organization formed by local arts groups. Council center houses rehearsal rooms, arts and crafts workshops and offices. Council is oldest in country. Represents a unique solution to problem of supporting community arts groups. After September 1, will be located in James G. Hanes Community Center with Chamber of Commerce and United Fund.
Industry and Business
Winston-Salem is built on a sound economic foundation. Industries, many of which were established by Winston-Salem pioneers, number approximately 300. Industrial and agricultural developments are inter-dependent, giving stability and balanced growth.
XV
INTRODUCTION
Industrial Development
Tobacco-Tobacco flows into Winston-Salem from the farms of the entire Piedmont area. Here it is manufactured into tobacco products which are distributed to every country in the world. Winston- Salem is the world's largest tobacco manufacturing center, producing cigarettes, smoking and chewing tobacco, and snuff. Winston-Salem also is one of the world's largest bright-leaf tobacco markets.
Hosiery-The city is the home of the world's largest circular-knit hosiery mill. Besides this great mill and a large plant processing nylon yarn, there are seven other plants in the Winston-Salem vicinity that process or make hosiery.
Knit Underwear-The largest manufacturer of men and boys' knit underwear in the world is located in Winston-Salem.
Radios, radar, and other electronic equipment-A large electric company in several plants in Win- ston-Salem manufacturers radar for government, radios, test equipment, and other electronic devices and components.
Furniture-Twenty-six furniture plants, manufacturing all types of furniture, are located in the Win- ston-Salem vicinity.
Others-The city has other plants manufacturing a large variety of products including boxes and cartons, batteries, air-conditioning and industrial machinery, specialized chemical materials and medi- cines, awnings, bedding and mattresses, paint, toys and textiles. An ample complement of services joins these industries to give a well-balanced and diversified economy.
Wiley Elementary School, One of the Many Beautiful Public Schools in the City.
Retail and Wholesale Trade
The retail trading area covers several Piedmont counties and has a population of over 550,000, The wholesale trading area extends over a 150-mile radius embracing a population of 4,724,424. The effec- tive buying income per family in Winston-Salem (1956) was $5,751, the average of the South Atlantic States was $4,944, and that of the U. S., $5,465.
Transportation
Aviation-Located 2. 5 miles from the business district, Smith Reynolds Airport, one of the nation's newest and finest, has Class 5 airport facilities, regular service by large air lines.
Motor Vehicles-Motor vehicles registered for 1957 in the Winston-Salem area were 77,292. Three coach companies give inter-city bus service: Winston-Salem is the Southern division headquarters for the Greyhound Lines. Three local bus lines and two taxicab companies handle urban traffic.
Highways-Eleven principal highways lead to and from Winston-Salem; the city is served by more hard-surfaced roads than any other city or center in North Carolina.
Railways-Three railways operate in Winston-Salem. The city generates such a great amount of freight that 33 "off-line" railways maintain Winston-Salem offices.
In January, 1958, the first segment of the Interstate Expressway was opened, This expressway will eventually run entirely east-west through the city using routes U. S. 421 and 158.
Banking Institutions
Four banking institutions include three commercial banks and one industrial bank. One of the com- mercial banks serves as home office of the largest bank in the Southeast. On Dec. 31, 1957, bank deposits totaled $530,493,329. 11, bank resources, $586,953, 150. 79, bank clearings, $2,388,577,000.
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