Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1958], Part 3

Author: Hill Directory Company.
Publication date: 1958
Publisher: Hill Directory Co.
Number of Pages: 1560


USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1958] > Part 3


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).


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BLI-CV.IINOHJ


S. T. M.


A.


Manufacturers Plain_and_Ro-inforced Pine


I. D. A. WINSTON SALEM


XVI


INTRODUCTION


General Business Facts


Building permits in 1957 totaled $19,826, 159, postal receipts in 1957, $1,659,090. Domestic electricity is supplied adequately for present and future needs.


Community Life


Winston-Salem was built by a home-loving, civic-minded people. Thus, through the years, great institutions have grown steadily adding their influence and stability to the making of a wholesome, well- rounded community life. Winston-Salem is known for its many churches, good schools, and beautiful homes.


Churches and Religious Denominations


Often called the city of churches, Winston-Salem has 218 churches representing some twenty de- nominations. Every section of the city is graced with lovely church buildings in attractive grounds, ranging from the old Home Moravian Church to the large, modern Baptist and Methodist structures called the finest in the South.


Churches numbered according to denomination include Baptist 79; Catholic 4; Christian Science 1; Church of Christ 8; Episcopal 3; Greek Orthodox 1; Jewish 2; Lutheran 4; Methodist 25; Moravian 15; Presbyterian 10 and others 58.


Schools and Colleges


Also called the city of good schools, Winston-Salem long ago recognized the need for adequate edu- cation. Today, 26 public elementary and junior high and four high schools serve the city. The buildings are attractive, well-equipped, and set in spacious grounds providing adequate facilities.


Salem Academy is a day and boarding school for girls. There are two business colleges, one pri- vate elementary school, two parochial schools, and kindergartens, music schools, and trade schools. Four colleges are located in the city: Salem College, one of the nation's oldest leading four-year colleges for women, founded in 1772; Bowman Gray School of Medicine of Wake Forest College, four- year medical school: Winston-Salem Teachers College, co-educational Negro institution; and Wake For- est College, a 123-year old, four-year college for men and women. The college is located in a new, modern plant housing 2,000 students. It moved to its new campus during the summer of 1956.


City Government


Winston-Salem has the council-manager type of city government. The city is incorporated, opera- ting at present upon a charter codified and revised in 1927, with amendments made since. The city is divided into eight wards, with one alderman being elected biennially from each ward, making the gov- erning body of the city a board of aldermen of eight plus the mayor. The Board of Aldermen appoints the city manager.


E


Municipal Iris Gardens, Winston-Salem


County Government


Five commissioners, elected for two-year terms make up a board of commissioners who serve as the governing body of Forsyth County.


The county is divided into twelve townships and 32 precincts. All qualified voters of North Carolina who have lived in North Carolina for one year and in any voting precinct of Forsyth County for four months are eligible to vote in county clections.


XVII


INTRODUCTION


Cherry Trees in Bloom in Gardens of Reynolda Estate.


Hospitals and Medical Facilities


Three first-class hospitals, City Memorial, Kate Bitting Reynolds Memorial, and North Carolina Baptist, have a total of 934 beds. There are three convalescent homes in the city, the City-County Health Clinic, and the full-time City and County Health Department with splendid records in disease-prevention. Graylyn, a 35-bed psychiatric hospital, off Reynolda Rd., is a part of the Bowman Gray School of Medi- cine.


Recreational Facilities


Twenty-six parks and playgrounds, with a total of 536 acres, have athletic fields, picnic areas, and special amusement features. The largest park is Reynolds, one of the South's finest municipal recrea- tional centers. The city has an average of more than ten acres of playground for each public school.


Numerous amateur and "semi-pro" baseball, basketball and soft ball teams have regular schedules of games. Six eighteen-hole golf courses and a mild climate make golf a year-around sport. Nine swim- ming pools and five motion-picture theatres are located in the city. The R. J. Reynolds Memorial Audi- torium and the Bowman Gray Stadium are available for special events. The Y. M. C. A. and Y. W. C. A. provide recreational programs and the City Recreation Department conducts extensive supervised ac- tivities.


The $1,250,000 Memorial Coliseum, completed in 1955, will seat 8,000 and will bring many unusual attractions to the city. The Coliseum accommodates ice sports, agricultural shows, and conventions.


Winston-Salem is a gateway to both mountain and seashore resorts. Some of the loveliest Carolina beaches lie 225 to 250 miles east and south, while cool mountain retreats are about sixty miles west. The famed Blue Ridge Parkway, leading to Shenandoah National Park and Great Smoky Mountains National Park, is some sixty miles northwest.


Cultural Opportunities


Winston-Salem has many cultural activities and organizations. The colleges of the community pro- vide numerous concerts and lectures throughout the year. The member organizations of the Arts Council provide series and individual programs and courses. These members are Arts and Crafts Association, American Guild of Organists, Association of Artists, Children's Theatre Board, Civic Music Association, Civic Oratorio Society, Film Friends, Forsyth Singers, Junior Chamber of Commerce, Junior League, Junior Woman's Club, Maids of Melody, Woman's Club, SPEBS, Dance Forum, Gallery of Fine Arts, Little Theatre, Musical Theatre and Winston-Salem Symphony Association. The local symphony has a full-time paid conductor.


Public Library of Winston-Salem and Forsyth County has 88,486, with a branch library containing 23, - 208.


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S. I. M.


Manufacturers Plain_and_Ro-inforced Pine EN(111V0: 11:1 1.1%


WAIVE NOUSNIM 'V 'O 'X


WINSTON-SALEM


"THE TWIN CITY"


Statistical Review


Form of Government-City Manager-Council. Incorporated as a city, Winston 1859; Salem 1856; com- bined 1913.


Population-1950 U. S. Census, 87,811.


Area-30,905 square miles.


Altitude-1,000 feet above sea level.


Climate- Mean annual temperature 58.5 degrees F .; average annual rainfall, 43.15 inches.


Parks-26, with total acreage of 536.


Assessed Valuation-$270,662,991, with $1.95 per $100 tax rate.


Bonded Debt-$15,032,000.


Financial Data-4 banks with total deposits of $530,493,329.11 (Dec. 31, 1957), total resources of $586,953,150.79 (Dec. 31, 1957), and clearings of $2,388,577,000.


Postal Receipts-$1,659,090.


Telephones in Service-56,074.


Churches-218, representing 20 denominations.


Building and Construction-2,723 permits, with total value of $19,826,159 issued in 1957. Includes county zone of 3-mile area in addition to city.


Industry-Chief industries of the city and surrounding territory: tobacco, textiles, electronic equip- ment and furniture. 284 manufacturing establishments, employing 34,000 workers, paying wages of $130, - 085,086 annually, and having products valued at $1,000,000,000 annually (1955). Principal manufactured products: cigarettes and other tobacco products, electronic equipment, hosiery, knit underwear, sleep- wear, sportswear, etc.


Trade Area-Population of 550,000; wholesale area has radius of 125 miles, and population of 4, 724, - 424.


Newspapers-2 dailies and 1 Sunday.


Radio Stations-WSJS, WTOB, WAIR, WAAA (Negro).


Television Station-WSJS-TV.


Hotels-3, with total of 630 rooms. There are a number of small hotels, but these three are the main ones.


Railroads-3: Norfolk and Western, Southern, Winston-Salem Southbound, 33 railroads maintain offices in the city.


Bus Lines-3: Atlantic Greyhound, Wilkes Transportation and Trailways.


Highways-U. S. 311, 421, 52 and 158; State 150, 109, 67 and 8.


Air Lines-3: Piedmont (home office here), Eastern and Capital.


Airports-1.


Motor Vehicle Registrations-77,292.


Amusements-Largest auditorium in city seats 2,200 persons. 5 moving-picture theatres with total seating capacity of 5,365 persons. 1 legitimate theatre with total seating capacity of 200 persons. 6 golf courses. Tanglewood Park; War Memorial Coliseum which seats 8,000 plus temporary seats which can be added: Reynolds Park.


Hospitals-4, with total of 934 beds.


Education-Salem College and Academy: Bowman Gray School of Medicine, Winston-Salem Teachers College (Negro) and Wake Forest College. 2 Bible Colleges. Number of public schools, 25. Number of parochial schools, approximately 7.


Public Libraries-2, with total of 111,694 volumes.


City Statistics-Total street mileage, 316.69 with 220.99 miles paved. City bus lines, 3. Number of water meters, 27,175, light meters, 91,913, gas meters, 6,087. Fire department has 180 paid men, with 7 stations. Police department has 190 men.


STATISTICAL DATA Population


Corporate limits 1950 U. S. Census . 87,811


Retail trading area .554,817


Forsyth County 1950 U. S. Census .146,135


The population is of predominately old American stock, 99.8 per cent American-born.


Climate


Mild and moderate; average of 232 clear days a year; average mean temperature of 58.1 degrees F .; temperature ranges from a norm of 38.5 degrees F. for January to a norm of 77.5 degrees for July; equally distributed rainfall averages 46.832 inches a year; average snowfall of 7.8 inches a year; few extremes in weather; minimum growing season, 180 days.


INTRODUCTION


XIX


Area


County City .


424.00 square miles 30.905 square miles


Altitude


Approximately 1,000 feet above sea level.


Topography


Gently rolling land; quick drainage.


Location


On the Piedmont Plateau in northwestern North Carolina, 45 miles south of the Virginia state line and approximately fifty miles east of the main Blue Ridge Mountains, Winston-Salem is situated almost exactly midway between Washington and Atlanta. Suited to a wide variety of farm products, the Piedmont region is an outstanding agricultural section as well as one of America's leading tobacco and textile manufacturing areas. Within a 120-mile radius of Winston-Salem are located the majority of the state's colleges and universities. The state capital, Raleigh, is 110 miles east. Winston-Salem is 540 miles by rail from New York and 312 miles from Washington.


Chamber of Commerce


The Winston-Salem Chamber of Commerce is located at 106 North Cherry Street, Telephone PA5-2361. Parking in back of building off Marshall Street. Also has in building offices of Junior Chamber of Com- merce and Dairy Council of Forsyth County.


Will move into new James G. Hanes Community Center in September, 1958. Corner of Coliseum Drive and North Cherry Street.


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Manufacturers Plain and Re-inforced Pine WAIVE NOLSNIM 'VON


T


THE CITY DIRECTORY


represents the City and its institutions in every corner of these United States


ARE YOU PROPERLY REPRESENTED IN IT?


The Classified portion catalogues the professions and goods handled here


ARE YOU LISTED UNDER YOUR PROPER HEADING SO THE PROSPECTIVE BUYER CAN FIND YOU?


"Think It Over"


YELLOW PAGES


WINSTON-SALEM


(North Carolina)


1958


PRO


BONO PUBLICO


NORTH AMERICAN


1898


ZE


DIRE DIREC DIRFO


DIRECTORY


PUBLISHERS


.


The following pages coutain A COMPLETE LIST OF ALL BUSINESS AND PROFESSIONAL CONCERNS OR INDIVIDUALS in alphabetical order under appro- priate headings . . . This list is preceded by . . . ADVERTISE- MENTS AND BUSINESS CARDS OF FIRMS AND INDIVIDUALS who desire to present a complete list of their services or products . . . These are grouped together under appropriate headings which are arranged alphabetically.


Hill Directory Co. Inc. PUBLISHERS Copyright, 1958


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T. M. K


Manufacturers Plain and Re-inforced Pine


WJIVS -NOLSNIM '9 '0 '2


IIVIC


·


·


2


ASSOCIATION OF


2


ACCOUNTING SERVICE


ACCOUNTING SERVICES INC. COMPLETE BOOKKEEPING SERVICE TAX SERVICE


Edward B. Higgins


Paul W. Sechrest


425 West End Blvd. N.W.


Tel. PArk 4-8055


ADVERTISING


Robert P. Sartin Advertising


LIBERTY BUILDING - 211 LIBERTY N.W.


NOVELTIES


· Plastic


· Metal


· Balloons


. Ashtrays


. Wood Pencils


· Lighters


· Mechanical Pens and Pencils


ANNIVERSARY PROMOTIONS


CALENDARS · Desk · Wall


DIRECT MAIL


PHONE PArk 5-9730


SIGNS


· Outdoor


Metal


Plastic


Illuminated


· Indoor


Lithographed


Plastic


Clocks


Special Items Manufactured To Your Specifications Over 2800 Items To Choose From To Promote The Sale Of Your Product


This Book is Your Silent Salesman


ADVERTISE AND PUT IT TO WORK


BOOK MATCHES


BUSINESS GIFTS


BIRTHDAY GIFT PLANS


3


AIR TRANSPORTATION


PIEDMONT AVIATION, INC. Distributors


CUB


Beechcraft


Complete Sales and Service


. FLIGHT INSTRUCTIONS


· AIRCRAFT RENTALS


· AIR AMBULANCE SERVICE


. DISTRIBUTOR FOR LYCOMING AND CONTINENTAL ENGINES


DIAL PArk 5-0511


AIR TAXI AND CHARTER FLIGHTS SINGLE - TWIN ENGINE AIRCRAFT SMITH REYNOLDS AIRPORT


KNOW YOUR DIRECTORY


costes Dorothy L Mrs bkpr Kresge h3409


Jas B (Dorothy L mech Ford h3409


EMPLOYED


" HUSBAND'S NAME


Esveldt Virgil D (Elsie I) widr Dearborn Mach Movers h3220 Lincoln Etchells Harry B (Kath L) div supt Free Press h16041 Middebury Etherdy John W whsemn Warm Air Heating Sup r3723 Hamilton (Det) Etner Bertha B Mrs nursing atndt St Joseph's Retreat r23328 Nona


HOW TO KNOW WHETHER A WIFE IS EMPLOYED ... AND WHERE SHE WORKS


This vital information may be secured instantly from your City Directory. Every person of Directory listing age (18 years and over) is listed, including both men and women. The wife is Listed with her husband, and also is listed separately if steadily employed.


FOLTZ CONCRETE PIPE CO.


4


AMBULANCE SERVICE


DAY


or NIGHT


DIAL PArk 2-6101


MODERN SAFE COMFORTABLE EMERGENCIES OR CONVALESCENTS 2 WAY RADIOS -- OXYGEN


FRANK VOGLER & Sons, Inc.


LOCATED IN 100 BLOCK OF S. MAIN, S. LIBERTY AND W. FIRST STREETS AT THE EXPRESSWAY


5


AUCTIONEERS


Hi


Dollar Auction Co.


We Specialize in Estates and Personal Property Liquidation Foreclosure Property WE SELL ANYTHING - ANYWHERE - PRIVATE or AUCTION


N. C. Brokers License No. 1400


Tels. Office WOrth 9-5721 Res. Walnut Cove 4632 Stanleyville, N.C. at Intersection of Hwy. 52 and 66


Owner - B. M. WRIGHT - Operator


AUTOMOBILE DEPARTMENT


LENWOOD AMMONS


A. C. MOTSINGER, JR.


AMMONS


Esso


SERVICENTER


Welcome Wake Forest Students and Faculty


EMERGENCY Week Days 6:30 a.m. to 10:00 p.m.


AAA


SERVICE Sundays 8:30 a.m. to 6:00 p.m.


ROAD SERVICE Tires - Accessories - Batteries Washing - Polishing - Expert Lubrication


1200 Reynolda Rd. N.W. cor. Robin Hood Rd. Phone PArk 5-2681


..


FOLTZ CONCRETE PIPE CO.


6


AUTOMOBILE DEPARTMENT


BRAKE SERVICE CO., INC.


Specializing in the field of safe brakes for Automobiles - Trucks - Trailers - Buses


Guaranteed Service for all makes of Cars and Trucks COMPLETE


BEAR


SAFETY


RVICE


SER


BEAR WHEEL ALINING


SERVICE


Authorized Distributors of


BEAR


SAFETY


RVICE


SER


· Midland Air Brakes


· B-K Vacuum Brakes


· Wagner-Lockheed Parts-Sales and Service


. Johns-Manville Brake Lining


· Fifth Wheel-Saddle Tanks


. Genuine Heavy Duty Gunite Drums


Heil Dump Bodies and Hoist


Pick-up and Delivery Service


Phone PArk 4-9281 NIGHTS PArk 2-1487


Repair Shop and Parts Dept. 183 WAUGHTOWN STREET S. E.


7


AUTOMOBILE DEPARTMENT


Central Carolina Motors, Inc.


WE SERVICE ALL MAKES OF AUTOMOBILES SPECIALIZING IN


Cadillac Oldsmobile


Sales and Service


Specialists in Hydra-Matic Service


224-226 Marshall N. W. Used Cars 701 4th N. W.


Telephone PArk 3-9611


FOLTZ CONCRETE PIPE CO.


8


AUTOMOBILE DEPARTMENT


LANIER MOTORS


LANIER MOTORS, .43 & LIBERTY ST


WE FINANCE BUY SELL F. TRADE


NOM AND USED CARS


DIAL 4.1001


WHOLESALE AND RETAIL


The Finest Selection of Cars in The South


Financing Arranged on Lot Without Any Red Tape


843 LIBERTY N. E. TEL. PArk 5-9781


AUTOMOBILE DEPARTMENT


Only CHEVROLET Gives you Such Advanced Engineering . . . So Many Fine Car Features . . . at Lowest Cost!


Stop In and See For Yourself at


MODERN CHEVROLET CO., Inc.


We Maintain a Complete Repair Service by Factory Trained Mechanics. Any Make Car Receives Complete Competent Service.


See Our Guaranteed Used Cars OPEN 'TIL 9:00 P.M. FOR YOUR CONVENIENCE


800 4th ST. N.W.


PHONE PArk 2-4191


FOLTZ CONCRETE PIPE CO.


10


AUTOMOBILE DEPARTMENT


MOTOR SALES CO., INC.


"Serving The Motoring Public For More Than 50 Years"


CHRYSLER


T


PLYMOUTH BUILDS GREAT CARS


CHRYSLER AND PLYMOUTH MOTOR CARS


Sales and Service


O -


USE CHRYSLER CORPORATION PARTS MãPÁR ..... ....


ACCESSORIES


PARTS DIVISION PRODUCTS


Painting . Body Work .


USE CHRYSLER CORPORATION PARTS MãPÁR ..... ....


ACCESSORIES PARTS DIVISION PRODUCTS


Wheel Aligning


148 N. Main St.


Tel. PArk 2-0377


USED CARS 123-129 LIBERTY N. W.


11


AUTOMOBILE DEPARTMENT


BOB NEILL PONTIAC, Inc.


"Service Is Our Specialty"


PONTIAC VAUXHALL


SALES and SERVICE


GOODWILL USED CARS


FACTORY ENGINEERED PARTS FACTORY TRAINED MECHANICS AUTO PAINTING and BODY WORK


840 Liberty N.E.


Tel. PArk 3-0536


FOLTZ CONCRETE PIPE CO.


12


AUTOMOBILE DEPARTMENT


Parker Auto Parts Co.


Raybesto®


CHAMPION


SPARK PLUGS


MOOG INDUSTRIES


FRAM FILTERS ACME PAINT


THE Dip Stick TELLS THE STORY


FRAM OIL FILTERS


STANDARO NSPA 1924 ASSOCIATION


GATES BELTS HASTINGS RINGS THOMPSON FRONT END PARTS CHAMPION SPARK PLUGS AIRTEX FUEL PUMPS BORG - WARNER CLUTCHES SERVICE STATION EQUIPMENT


auto glass


COMPLETE LINE QUALITY AUTO PARTS


530 Waughtown S.E.


Tel. PArk 4-7461


13


AUTOMOBILE DEPARTMENT


BRADLEY'S GARAGE


24 Hour Wrecker Service


"WE PULL FOR


BRADLEYS CAPADE


WINSTON- SALEM"


We Move Machinery and Erect Steel General Repairs on All Makes of Cars and Trucks ALL WORK GUARANTEED PHONE PArk 3-6883 or PArk 2-0302


1841 WAUGHTOWN ST. S.E.


SEALED POWER PISTON RINGS


AC


Quality Merchandise since 1919


SPARK PLUGS


BROWN SUPPLY, INC.


WHOLESALE DISTRIBUTORS


AUTOMOTIVE PARTS - EQUIPMENT - SUPPLIES - PAINT


232 Liberty St. N.W.


Phone PArk 3-7326


ALEMITE LUBRICATION EQUIPMENT


TIMKEN


BEARING


SERVICE


VALVOLINE THE ORIGINAL PENNSYLVANIA OIL


FOLTZ CONCRETE PIPE CO.


14


AUTOMOBILE DEPARTMENT


ROY B. GRANGER Owner


GRANGER'S ESSO


SERVICENTER


Welcome Western Electric and neighbors


COMPLETE CAR SERVICE


Tires - Accessories - Batteries Washing - Expert Lubrication Road AAA Service


2934 LEXINGTON RD. NEXT TO WESTERN ELECTRIC


PHONE PArk 4-6546


GRUBBS MOTOR CO., Inc.


E. E. GRUBBS Pres.


FORD


FORD SALES and SERVICE 24-HOUR WRECKER SERVICE PARTS - ACCESSORIES CARS AND TRUCKS 172 E. MOUNTAIN ST. KERNERSVILLE, N. C. Tels. 2661 and 2671


AUTOMOBILE DEPARTMENT


15


MATT HOWELL MOTORS


DODOG PLYMOUTH CARS


PLYMOUTH


-


MATT HOWELL MOTORY - DIAL 2 4135 INSTON SALEM NC 1


T


DODGE - PLYMOUTH CARS DODGE yod Rated'TRUCKS SALES AND SERVICE


For WRECKER SERVICE Call ...


Matt Howell Motors


Your Permanent Dodge, Plymouth Dealer Sales -- Service 210 Marshall St. N. W. Phone PArk 2-6135


FORD


HULL-DOBBS CO. FORD


Sales and Service


"We Know We Know Fords"


GENUINE Ford


MADE RIGHT


FIT RIGHT


PARTS


LAST LONGER


633 Liberty N. W. at 7th N. W.


Tel. PArk 4-7441


FOLTZ CONCRETE PIPE CO.


16


AUTOMOBILE DEPARTMENT


PIEDMONT MOTOR SALES, INC.


SALES


SERVICE


Mercedes - Benz


Cars and Trucks


NEW and USED


TUDEBAKER CARS - TRUCKS


Service on All Makes


Body Shop - Paint Shop


Patterson Ave. N.E. Extn. (Adjoining Hennis Freight Lines)


Phone PArk 3-0323


S. & R. MOTOR CO.


GRADY P. SWISHER, Owner


DODGE - PLYMOUTH


PLYMOUTH


T


n


Kernersville's Oldest New Car Dealer 24 Years Same Location AUTOMOBILE REPAIRS SPECIALIZING IN BODY AND PAINT WORK


DRIVE OUT TO A SMALL TOWN AND GET A GOOD DEAL


HO


EAR


Tire Sales and Recapping


Kernersville, N. C.


Telephone 3311


AUTOMOBILE DEPARTMENT


17


TEAGUE'S


GULF


SERVICE


VIRGIL M. TEAGUE, JR. Owner Complete Gulf Service


TIRES


BATTERIES


ACCESSORIES


WASHING


WAXING


EXPERT


LUBRICATION


ROAD SERVICE Hours 6:30 AM till 9:00 PM


400 Waughtown S.E.


Tel. PArk 3-9310


JIM HONEYCUTT


ROBE SNYDER


TOWN & COUNTRY


GULF


Welcome Wake Forest Students and Faculty


Tires Washing


- Accessories - Registered Gulflex Lubrication ROAD SERVICE PICK UP and DELIVERY 2743 Reynolda Rd., N.W. Telephone PA 5-9576


Batteries Polishing


.....


FOLTZ CONCRETE PIPE CO.


18


AUTOMOBILE DEPARTMENT


WEAVIL'S GARAGE


We Specialize in


Mask


F. C. Newman


516 3rd N.E.


Nash and Hudson Service


HUDSON SERVICE


SALES


We Repair All Other Makes


Roy Weavil PHONE PArk 2-7916


WEST END GARAGE


General Repairing - Alinement - Wheel Balancing


BEAR


WHEEL


EMENT


ALIN


and Wheel Balancing


"We Are Satisfied When Our Work Satisfies you"


855 NORTHWEST BLVD. N.W.


TEL. PArk 2-6893


AUTOMOBILE DEPARTMENT


19


Winebarger & Atkins Motors


ALL NEW JET STREAM STYLING RAMBLER DEALER


SALES - SERVICE


AMAZING NEW BLAZING NEW METROPOLITAN "1500"


The Very Best In Used Cars


1033 S. MAIN


TELEPHONE PArk 5-4071


THE ONLY NEW CAR IN THE NEW CAR FIELD


· EDSEL CITATION


· EDSEL PACER


· EDSEL CORSAIR


· EDSEL RANGER


· EDSEL STATION WAGONS


Sales and Service


YOUR EDSEL


AUTHORIZED


DEALER


DIAL PArk 4-6364 1031 LIBERTY ST. NE


WINSTON-SALEM MOTORS INC.


FOLTZ CONCRETE PIPE CO


20


AUTOMOBILE DEPARTMENT


CAROLINA GARAGE INC.


Mack


TRUCKS . BUSES FIRE APPARATUS


201 Waughtown S.E.


COMPLETE RADIATOR SERVICE Specializing in Trucks - Buses Heavy Equipment Cleaning Recoring Rebuilding Telephone PArk 3-7305


CLODFELTER'S ESSO SERVICE CENTER


Washing and Waxing Complete Lubrication


Esso


Road Service Tire Recapping


101 S. Main St.


Tel. PArk 4-5072


FLEET TIRE SERVICE


PENNSYLVANIA TIRES


p


659 Waughtown S.E.


BOB NANCE, Owner ROAD SERVICE Specializing in Recapping


Telephone PArk 4-9542


FRITTS MOTOR CO.


24 HOUR WRECKER SERVICE


24 HOUR WRECKER SERVICE


"REPAIRS and BODY WORK ON ALL MAKES OF CARS"


967 Brookstown Av. N.W. at Burke N.W. Tel. PArk 3-1677


2


AUTOMOBILE DEPARTMENT


OLD TOWN GULF SERVICE


Robe Snyder


Jim Honeycutt WASHING - WAXING


GULF


· ROAD SERVICE Pick Up and Delivery


3756 Reynolda Rd.


Phone WAbash 4-8659


Parker Auto Parts Co.


Walt Bailey, Mgr. COMPLETE LINE OF USED AUTO PARTS WE BUY WRECKED CARS


3459 Thomasville Rd. S.E.


Phone PArk 5-2175


TALTON MOTORS


Dependable Used Cars


1434 SOUTH MAIN STREET


TELEPHONES PArk 3-0521 and PArk 3-0522


AUTOMOBILE DRIVER TRAINING SCHOOLS


FLYNN'S DRIVING SCHOOL LEARN TO DRIVE SAFELY WITH FLYNN'S DRIVING SCHOOL DUAL-CONTROL CARS WE TEACH YOU TO DRIVE WITH FORDS, CHEVROLETS, PLYMOUTHS, DODGES, STRAIGHT SHIFT AND HYDROMATIC MEN AND WOMEN INSTRUCTORS SERVING WINSTON-SALEM AND VICINITY FOR EIGHT YEARS


510 Academy S.W.


Tels. PArk 3-1255 and PArk 4-2163


FOLTZ CONCRETE PIPE CO


21


REGISTERED GULFLEX LUBRICATION


ACCESSORIES


22


AUTOMOBILE GLASS


PFAFF'S, INC.


44 Years of Faithful Service PAINTS - GLASS - WALLPAPER


REAL GLAZIER SERVICE


L


O


F


AUTO GLASS


· KAWNEER STORE FRONTS


· MIRRORS


· GLASS OF ALL KINDS


219-223 N. Main St.


Phone PArk 3-7365


Please!


Do Not Lend Your CITY DIRECTORY


IT COSTS YOU MONEY-Every Time it Is Loaned


The practice of lending your City Directory, in a great measure. is responsible for the increasing cost of Directory Service.


The reason is: -


There is a definite cost involved in the making of the DIRECTORY of Your City.


THIS COST MUST BE ABSORBED BY THE SUBSCRIBERS - BE THEY ONE - OR BE THEY 1000.


If there were but ONE SUBSCRIBER to the CITY DIRECTORY - THI ONE SUBSCRIBER would of necessity bave to absorb the WHOLE COST. If there were 100 SUBSCRIBERS - each one would have to absorb 1/ 100tb PART OF THE WHOLE COST.


If there were 1000 SUBSCRIBERS - each one would have to absorb 1/ 1000th PART OF THE WHOLE COST.


From which it is ohvious that the GREATER the number of subscribers - the LESSI. R the cost to each.


And


It is also obvious that the LESSER the number of subscribers - the GREATER the cost to each.


Every time you loan your City Directory the LESS NECESSITY THIRI IS FOR THE BORROWER TO SUBSCRIBE FOR THE SERVICE.


MORE BORROWERS result in FEWER SUBSCRIBERS which means INCREASED COST.


THE PUBLISHERS


AUTOMOBILE RENTALS


23


HERTZ RENT-A-CAR RENT-A-TRUCK


HERTZ RENT-A-CAR SYSTEM LICENSEE


HERTZ TRUCK-RENTAL SYSTEM LICENSEE


5th STREET N.W. COR. SPRUCE N.W.


Within One Block of Robert E. Lee Hotel


PHONE PArk 3-0361


FOLTZ CONCRETE PIPE CO.


24


AUTOMOTIVE


COMPLETE


Springs


NO JOB TOO LARGE or TOO SMALL


LINE UP with BEAR


REPAIRING


TRUCKS


· RETEMPERING


BUS


· REPLACING


· AUTO SPRINGS


· RE-ARCHING


· WHEEL ALIGNMENT


DIAL PArk 2-7513


Nights & Sundays Dial PArk 4-4015 or PArk 2-4667


SALEM SPRING CO. INC.


C. R. WEST, Mgr.


181 Waughtown S.E.


OUT OF SIGHT! OUT OF MIND! OUT OF BUSINESS!


The importance of keeping firm and product names in the public eye is recognized by all business men. It is astonishing to see how a firm or prod- uct, however meritorious, will slip into the limbo of the forgotten if not persistently advertised.


The City Directory is the natural medium for keeping a business or product name in the spotlight. Insist on being well represented in its pages.


Salem Spring Co., Inc. Alignment Dept.


1505 CHAPPEL DIAL PArk 5-7411


AWNINGS


25


MANUFACTURERS of PRODUCTS for the HOME for over 40 YEARS


DIZE AWNINGS


Beautifies - Protects - Your Home! CANVAS or METAL


CANVAS AWNING ly Dige


Distributors of POLYETHYLENE FILM "AEROLUX" PORCH SHADES CANVAS PAINTS AND WATER PROOFING COMPOUNDS COTTON PIECE GOODS


DIZE


SINCE 1913


AWNING & TENT CO.


WINSTON-SALEM, N. C.


Make your home more beautiful from the outside. More comfortable on the inside, with quality, Dize awnings. Your home can be up to 15° cooler in the summer with awnings and at the same time you protect your fine furniture from sun fading. For all the advantages of having awnings on your home, call tomorrow for complete in- formation.




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