USA > Utah > Utah County > Farmers and merchants directory of Utah County, 1916 > Part 39
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 | Part 10 | Part 11 | Part 12 | Part 13 | Part 14 | Part 15 | Part 16 | Part 17 | Part 18 | Part 19 | Part 20 | Part 21 | Part 22 | Part 23 | Part 24 | Part 25 | Part 26 | Part 27 | Part 28 | Part 29 | Part 30 | Part 31 | Part 32 | Part 33 | Part 34 | Part 35 | Part 36 | Part 37 | Part 38 | Part 39 | Part 40 | Part 41
That dry farming is no longer an experiment in this State was amply proven in 1910, when the annual precipitation was less than in any previous year of which there is official record. Notwithstanding this, splendid crops of wheat, oats, rye, barley, alfalfa and alfalfa seed were grown in many sections of the State where water for irrigation was unobtainable. Dry farming has been successfully practiced in some parts of the State, notably in Cache, Box Elder, Juab and San Juan counties, for over twenty years. For the past six or eight years the government and the State on the joint experiment farms have demonstrated that better wheat and oats are grown on the dry lands than on the irrigable lands. The grain is harder and contains a greater percentage of protein. Utah wheat grown on the dry lands is shipped in large quantities to many other States to mix with the softer wheats grown there, thus making better flour.
There is no mystery connected with the work of dry farming, no costly experiments to make, no ever-awaiting possibility of failure staring
area reported as irrigated was 999,410 acres, or 73 per cent of the improved land in farms. The area to which enterprises existing in 1910 were capable of supplying water was 1,250,246 acres, and the total area included in irrigation projects, completed or under way in 1910, was 1,947,625 acres.
Principal Crops.
The leading field crops of the State, in the or- der of their importance, as judged by value, are hay and forage, $7,430,000; wheat, $3,765,000; oats, $1,671,000; potatoes, $874,000, and barley, $473,000. Of the hay and forage crops, by far the greatest in both acreage and value is alfalfa, the acreage of this crop being over seven-tenths and the value over eight-tenths that of all hay and forage. Next in order are "wild, salt, or prairie grasses," and "timothy alone."
Hay and forage, on 82.8 per cent of the farms reporting, yielded in 1909 2.51 tons per acre, worth $18.33, of which alfalfa, on 76.4 per cent of the farms reporting, yielded 2.78 tons, worth $20.94. Corn produced 23.4 bushels to the acre, valued at $18.49; oats, 39.9 bushels to the acre, valued at $20.68; wheat yielded 22.1 bushels to the acre, valued at $21.10; barley showed 33.3 bushels, worth $17.68 per acre, and potatoes, on
SELL
EASILY
EXCHANGE
IF YOU WANT TO
QUICKLY OR
BUY C
CHEAPLY
THING NEEDED
MENTS, ANYTHING AND EVERY-
LANDS, PRODUCTS, STOCK, POUL- TRY, FARM MACHINERY, IMPLE-
Utah Typewriter Exchange Co. 36 WEST SECOND SOUTH
All makes of Typewriters Exchanged, Sold and Repaired.
PHONE WAS. 430
Agents Edison-Dick Mimeographs. Elliott Addressing Machines. SALT LAKE CITY, UTAH
SEE Central Lumber & Hardware Co.
UTAH
·
·
PAYSON
US
IF YOU WANT TO IMPROVE YOUR PREMISES
IF YOU WANT TO BUILD
IF YOU WANT TO DECORATE
Write us about it
UTAH FARMERS DIRECTORY COMPANY, 433 D. F. Walker Building, Salt Lake City, Utah
PREPAREDNESS
The grim reaper took your neighbor. WeTT knock for you. Are you prepared to go? le Your Life Insured? INTERMOUNTAIN LIFE INSURANCE CO. Boston Bldg. A HOME INSTITUTION Salt Lake City
AUTOMOBILE REPAIRS
GENERAL FOUNDRY AND MACHINE WORK, STRUCTURAL STEEL
HUDSON SUPER-SIX and DODGE BROS. CARS
196 UTAH COUNTY FARMERS AND MERCHANTS DIRECTORY
56.3 per cent of the farms reporting, produced 169.5 bushels, valued at $61.50 per acre. In the acreage yield of potatoes, Utah is to the very front.
Sugar beets average 14.54 tons per acre. In smail garden fruits, such as strawberries, rasp- berries, currants, dewberries and gooseberries, the statistical records of the State show sales exceeding $800 to $1,000 from one acre near Salt Lake City and Ogden, where the highest prices for farm products prevaii. Utah orchards yield from $250 to $600 per acre in good fruit seasons, the highest returns usually being for cherrles. Aifaifa seed, frequently ylelding $75 to $125 per acre, is a most profitable crop, taking Into con- sideration the amount of labor that is necessary to produce and harvest it.
Stock Raising.
The value of cattie in the State in 1910 was $8,948,702; horses and colts were worth $9,999,835, and sheep and lambs were valued at $8,634,735. Poultry Increased over 75 per cent in value In 10 years, being worth $327,908 in 1910. Bees were valued at $123,568. Swine Increased in value and were worth $445,653 in 1910. Goats and kids show the largest relative Increase in money value.
Of the total number of farms enumerated in
beginners or anyone contemplating going into the business of arid farming will find of great valuc. This buiietin and others touching upon the same subject, as well as upon farming by Irrigation, aii hcipfui to those with or without experience, arc avaliable to those requesting them. The State and Federal Agricultural de- partments maintain a number of agricultural experiment stations throughout the State for the purpose of ascertaining the best and most practicai methods of growing various farm crops in such soiis, climates and conditions as prevail in this State. Experiments In the cuiture of fruit are carried out with great care. The re- suit of these varlous experiments are published in bulletin form from time to time by both the State and Government Agricultural depart- ments for free distribution.
In the more important communities of nearly every county in the State there are Commercial clubs, whose officers or publicity agents will- ingiy furnish those sceking land and business opportunities with fuil and reliable information covering ail matters pertaining to their respec- tive communities and counties.
The Utah Legislature recently created a State Bureau of Immigration, Labor and Statistics, and included in the duties of this office the work of gathering and furnishing data to persons de-
Provo Foundry and Machine Co. Inc.
UTAH
The Best of the GOOD ONES
SPRING CANYON COAL
1910, 20,798, or 95.9 per cent, report domestic animais of some kind, the number without any. domestic animals being oniy S78. Of all the farms in the State, 87.9 per cent report cattie, 85.5 per cent report "dairy cows," and 33.5 per cent report "other cows." The average number of dairy cows per farm reporting is approxi- mateiy 4, whlie the average number of other cows per farm reporting Is over 25.
Farm Expenses.
Over half of the farmers hire labor, the aver. age amount expended by the farmers hiring be- ing $269. During the 10-year period preceding 1910, the total expenditure for labor increased $1.332,000, or 72.5 per cent. About a tenth of the amount reported as expended for labor is In the form of rent and board. Twenty-eight farmers out of every hundred buy feed, and only about three out of every hundred purchase fertilizers. The superintendent of the Nephi experiment farm, in Juab county, reports an average cost per acre of producing wheat of $5.59 on an average yield of 26.65 bushels.
General and Special Inducements.
The State Agriculturai College, located at Logan, has issued a dry-farm bulletin which
siring to settle upon any of the vast tracts of the State's unappropriated agriculturai land. It is located at Salt Lake City, Utah.
How Land May Be Acquired From the Government.
(By courtesy of H. T. Haines, Commissioner. )
Any person who is a qualified entryman, un- der the laws of the United States, may acquire in Utah a homestead of 160 acres of land, or an eniarged homestead of 320 acres. He may also enter from 160 to 320 acres of desert entry land. Under section 6 of the Enlarged Homestead act he is not required to reside upon an enlarged homestead entry. Up to the latter part of 1912 it required five years to obtain a patent to a homestead entry.
By the act of congress of June 6, 1912, the period of residence necessary to be shown in order to entitle a person to patent under the homestead laws is reduced from five to three years and the period within which a homestead entry may be completed is reduced from seven to five years. The three-year period of residence, however, is fixed not from the date of the entry but from the time of establishing actual permil. nent residence upon the land. It follows as a
UTAH
Deseret SUNDAY SCHOOL UNION Book Store
1544 EAST ON SOUTH TEMPLE STREET, SALT LAKE CITY
Good Books Dependable Fountain Pens
Classy Stationery
Exquisite Greeting Cards
Courteous, Helpful Service.
We'll Help You Select the Right Books for Your Home Library.
IF YOU WANT TO IMPROVE YOUR PREMISES
US
SEE
Central Lumber & Hardware Co.
PAYSON
IF YOU WANT TO BUILD IF YOU WANT TO DECORATE
IRON AND BRASS CASTINGS,
THE HOME OF
THOS. F. PIERPONT, Mgr.
PROVO
JOHN T. SPENCER LICENSED UNDERTAKER AND EMBALMER
I CARRY A COMPLETE LINE OF CASKETS VAULTS AND BURIAL CLOTHES Telegraphor Telephone Calls Answered Promptly Night or Day 4th North and Main Sts. Telephone, 169 Spanish Fork
8 Post Office Place
Salt Lake City, Utah
Typewriters Sold, Rented and Repaired
L. C. SMITH & BROS. TYPEWRITER CO.
MANUFACTURERS OF THE SILENT TYPEWRITER
TELL THEM YOU FOUND IT HERE
197
consequence, that credit can not be given for constructive residence for the period that may elapse between the date of the entry and that of establishing actual permanent residence upon the land.
In all entries made under Section 6 of the Enlarged Homestead acts (35 Stat., 639, and 36 Stat., 531), under which residence is not required, the entryman must cultivate at least one-eighth of the land in the second year after date of the entry and one-fourth of it during each year thereafter until he makes proof, and the exist- ing period of cultivation required under said acts is not reduced by the act of June 6, 1912.
SELL US YOUR BRAINS
Little more than a short half century ago the spirit of the pioneer, whose vision is empire, liberty and the pursuit of happiness, began to accomplish the subjugation of the wilderness and establish an intermountain realm whose civilization, institutions and opportunities are, to those of today, a magnificent heritage.
Aspiring, in modest emulation of the spirit of
$25.00 IN PRIZES.
How can we increase the usefulness of this Directory ?
In Buying-
1. The farmer buying from the merchant and from other farmers.
2. The business man buying from the farmer.
3. The housewife (consumer) buying from the farmer and from the business man.
In Selling-
4. The farmer selling to the merchant, to other farmers and to the housewife (con- sumer).
5. The business man selling to the farmer and to the housewife (consumer).
Generally-
6. In accuracy and reliability.
7. In contents- completeness, variety and character.
8. In arrangement, general and detailed, make-up, etc.
9. To the advertiser.
10. As a factor in community building, increas- ing population, etc., through circulation outside the county, advertising resources and advantages.
The Best of the GOOD ONES
SPRING CANYON COAL
those builders, to the accomplishment of a work worthy of their purpose and of practical appli- cation in the community development of their successors, the publishers are pioneering this work.
The interest and general approval which has been manifested since the inception of the enter- prise and the enthusiastic co-operation of the agricultural, business and professional elements of the County, to which is due the successful completion of this, the first issue of the Farmers and Merchants Directory of Utah County, are conclusive evidence of its value as a factor in the economic life of the community.
We appreciate the support accorded us on this issue and proffered for the next. We hope every progressive person appreciates our efforts proportionately. We desire to make a perfect community "Guide," helpful to Everybody, gener- ally, and to Farmers and Business Men, particu- larly. Therefore, we are offering $25.00 in Cash for the best suggestions for increasing the value of this Directory along the lines indicated below, as a permanent annual publication.
For the 1st best 10 suggestions. $15.00
For the 2nd best 10 suggestions. 7.00
For the 3rd best 10 suggestions. 3.00
Send in your suggestions now. Make your Brains earn a prize.
Suggestions must be in Salt Lake office not later than August 15, 1916.
Organized Selling and Ad- vertising is Successful
-when the right kind of business message is presented to the right people in the right way- Easy to say-Not Easy to do.
That is why progressive business men find it real- economy to invest in the services of the advertising writer and counselor.
Seven hundred million dollars is a reasonable estimate of the present annual outlay for adver- tising in the United States. ($700,000,000.)
Perhaps you will say that doesn't interest YOU. But you are in business to make money- every man is- and it MUST interest you.
Undoubtedly there are some lessons in this for almost every business man- and the progres- sive business man is glad to grab a lesson wherever he can.
SPENCER CAFE
WHEN IN PROVO EAT AT SPENCER'S OPPOSITE OREM DEPOT
SALT LAKE CITY, UTAH
NEWHOUSE HOTEL F. V. HEIM Managing Director
400 ROOMS --- EVERY ROOM WITH BATH AND OUTSIDE EXPOSURE, FIREPROOF RATES $1.50 AND UPWARDS, WELL EQUIPPED WITH SAMPLE ROOMS FOR COMMERCIAL MEN DANCING from 4.30 to 6 p.m. and from 10.30 to 12.30 p.m. THE FAMOUS HUNGARIAN ORCHESTRA PLAYS during DINNER and LUNCH
ELITE CAFE, Payson
E. T. CLUFF, Proprietor
The Only Real Cafe in Town PRICES REASONABLE CITY SERVICE PAYSON, UTAH
TRY, FARM MACHINERY, IMPLE- LANDS, PRODUCTS, STOCK, POUL- MENTS, ANYTHING AND EVERY-
Write us about it
THING NEEDED
198 UTAH COUNTY FARMERS AND MERCHANTS DIRECTORY
We will try to point out particulariy what this means to the average business man who does not advertise much, if he advertises at ali.
First of all we will assert that the greater part of that seven hundred million dollar invest- ment was profitable.
LOSS IN EVERY BUSINESS.
Money is made and iost in agriculture, bank. ing, mining, manufacturing and merchandising -in real estate and in every kind of business under the sun. Therefore, it is nothing against advertising to admit that some advertising money misappiled by inefficient methods is lost. That brings us to another plain condition- "not a theory"-and it will be instructive and enlightening to consider it.
That is, that the chances for profit in every iine of business endeavor are maintained in somewhat the same ratio to the risk of loss. That is, as the risk of loss increases in any busi. nes enterprise, the indicated profits necessary to induce investment in it must be increased in pro- partlon. As the risk of loss is decreased, smaller indicated profits are sufficient to induce in- vestment.
We all know that. Now just pause iong enough to fairly consider the application of that ruie to advertising investments.
tisers, year after year-the very ones who have the matter reduced to a degree of scientific analysis which practically eilminates uncer. tainty.
Let us agree, then, that the continned and constantly Inerenxing investments of the same big advertisers-the "men who know"-prove that advertising is very profitable for those who do it rightly.
And now with that conclusion firmly estab- iished In our minds, let us proceed to consider that part of the $700,000,000 which is lost-spent uuprofitably.
CAUSES OF ADVERTISING LOSS.
First-For the better understanding of such business men as may not be aware of the fact, we may interpolate, that the high standard of honor set by the advertising profession for its members, is the best barrier existing against iosses caused by foolishly misappiying money to supposedly good advertising mediums.
Second-Advertising is not a profitable invest- ment for any man whose business is not legiti- mate and meritorious. It might be temporarily- but not in the long run. If the customer does not get value received in goods or in service or in whatever is bought, the sales effected through advertising do not lead to other sales-and it is
UTAH-IDAHO SUGAR
ABSOLUTELY PURE
The Cooperation of Sugar Beet Raisers is Appreciated
ONE LESSON FOR ALL.
If you happen to be one of the persons who is inclined to regard advertising as a Risky Invest- ment, you must admit that the Profits from suc- cessful advertising Must Be Enormous to induce successful, capable and experienced business men to put seven hundred million dollars in it in one year.
That is one lesson that is worth thinking over. Now, what are the facts ?
It is not reasonable to contend that such a tremendous total sum of money would have been invested in advertising or anything else if the element of risk for the investor was very large.
The facts are simply, that big and experienced advertisers are able to invest large sums with such a degree of certainty as to results, that the risk of loss is reduced to a conservative point. At the same time they are able to gather evi- dence which proves fairly accurately just about how profitable their investments are and this evidence proves beyond any question that their advertising investments in general are profit- able.
This last is almost a self-evident proposition, because the largest part of the annual adver- tising outlay is made by the same big adver.
well established that advertising is working at its highest efficiency when it is used as a husi- ness building force.
Third-Advertising is sometimes unprofitable, not through any lack of power in advertising nor any error in the particular plan, but because the advertiser's trade arrangements are at fault in some way, so that while the advertising does its part and produces the desired demand, the actual sales result is disappointing because the buying public cannot conveniently get the goods. This source of advertising failure-or partial failure-is the present-day study of the adver- tising profession, the aim being to make sure that selling arrangements are perfeeted so that the advertising investment may yieid its full return.
SMALLER ADVERTISER'S ERROR.
Fourth-Perhaps the most frequent cause of lack of success in advertising is wrong methods of investment-and this occurs most frequently among the smaller advertisers. The blg adver- tisers generally aim to employ the best brains they can obtain for the planning and execution of their campaigns. The smaller advertiser, in many cases, makes the mistake of thinking he
FAMOUS STUDEBAKER CARS
SPRINGVILLE and PROVO, UTAH
Mr. Farmer! You have used Studebaker Goods for 50 years with perfect satisfaction. We now offer you the same quality
in automobiles.
M. E. CRANDALL, JR.
AGENT FOR THE
BUY CHEAPLY
QUICKLY OR
IF YOU WANT TO
SELL EASILY EXCHANGE
UTAH FARMERS DIRECTORY COMPANY, 433 D. F. Walker Building, Salt Lake City, Utah
SALT LAKE CITY. UTAN.
GREEN MACHINERY & MANUFACTURING CO. Machinery Merchants and Manufacturers
Irrigation, Power and Mining Machinery AMERICAN BUILDING
Patronize Utah's New Machinery Manufacturing Industry
338 South Main Street (First Building North of Post Office) SALT LAKE CITY, UTAH
EAR PERFECT PAT NOV 1V 1900
TAGS
৳332 AC.BROWN
Samples Free
SALT LAKE STAMP CO., 65 West Broadway Salt Lake City "PERFECT" Ear Tags give satisfaction whenever used. Lightest tag man- ufactured; non-corrosive ; non-poisonous; is attached instantaneously. Recommended by stockmen throughout the United States
8 Post Office Place
Salt Lake City, Utah
Typewriters Sold, Rented and Repaired
L. C. SMITH & BROS. TYPEWRITER CO.
MANUFACTURERS OF THE SILENT TYPEWRITER
REMEMBER YOU FOUND IT IN THIS DIRECTORY 199
cannot afford the services of an independent ad- vertising man, whereas it would be more truth- ful to say that he cannot afford to be without such service.
It should take little consideration to satisfy you that the man who spends $100 in advertis- ing has proportionately more need for expert advertising advice and service than the man who spends $100,000-and not one of the latter would attempt to get along without It.
The man who has $1000 to invest in one bond is more in need of his banker's advice than the man who has $1,000,000 to invest in a thousand bonds.
It goes without saying that the man who has a million to invest in bonds has acquired a tre- mendous lot of knowledge about bonds before he ever acquired the million dollars.
And it is the same thing in advertising-the man who is ready to invest $100,000 in it has individualiy gained a lot of knowledge about ad- vertising before he ever gets to the point where he can invest $100,000 in it.
Yet the blg advertiser with his personal knowl- 'edge and experience is a more llberal buyer of advertising talent than the small advertiser.
IF "COSTS" WERE ALL THAT ADVERTISING PRODUCED, THERE WOULDN'T BE ANY AD- VERTISING.
The proper way to look at advertising is to keep Costs and Results in view, side by side. It is when a man commences to look at advertis- ing in this way that he can commence to measure the value of an advertising man's advice and ser- vice.
BIG LOSS IN POOR DIRECT ADVERTISING.
Among the most notorious of advertising iosses are the losses incurred in "direct" advertising. Direct advertising includes circular letters, form letters, bookiets, and in fact any kind of printed matter that is mailed "direct" to the possible customer.
We will show these losses to be due mainly to the false economy of the smaller advertisers.
Of the $700,000,000 totai already referred to, something more than $100,000,000 is estimated to be put in direct advertising each year. The authority which we quote, however, makes one elimination which is figured separately. That is "house organs," on which the estimated an- nual outlay is an additional $7,000,000. House organs are one form of direct advertising, but their being of a more tangible and stable char-
THE H. G. BLUMENTHAL CO.
Makers of Metal Work of Every Description. PLUMBING AND HEATING We carry Valves, Pipe Fittings, etc. Provo, Utah
.
474 West Center Street,
Phone 109
FALSE ECONOMY DOESN'T PAY.
That is one lesson which the small advertiser MUST learn if he wants SUCCESS in his adver- tising. It is one fundamental in which he is absolutely wrong-to his own loss. Hls business may succeed in spite of advertising failure- especially if he has no competitor who is doing successful advertising. Successful advertising by a competitor is a real danger to his business.
The small advertiser who figures he cannot af- ford the advice and service of an advertising man might be compared to a man who would buy gasoline for his automobile but refuse to buy lubricating oil, because he could not afford the "extra expense."
We won't bother about the injury to the car- although many are ruined by being run without proper lubrication-but just consider how the increased friction would require more power -more gasoline-to drive the car a given dis- tance. What he would save on lubricating oil he would have to spend-and more-on gasoline. The apparent economy would be a real extrava- gance.
Some men are a little narrow in their vision Ali they can see in advertising is what it COSTS.
acter facilitated gathering statistics concerning them as an exact subdivision.
For our purposes we can understand a "house organ" as any periodical publication by and for any business "house," corporation or individual.
ITS VALUE AND IMPORTANCE.
Of ail the several different classifications or kinds of advertising, there is none that is of more immediate interest or of greater import- ance to the "smaller advertiser" than direct ad- vertising-and its general importance is well in- dicated by the fact that it stands second in rank for magnitude-measured by the amount of money invested in it.
More MONEY is put in direct advertising each year than is put in magazine advertising. That may surprise some people.
Newspaper advertising is the only form of ad- vertising in which more money is invested than in direct advertising.
Although it is SECOND in rank for magnitude among the various forms of advertising, direct advertising has lagged away behind street car advertising and bill-board advertising in the de- velopment of its potential efficiency into active efficiency.
GEO. M. NUTTALL
24 N. First West Telephone 490
SANITARY PLUMBING, STEAM & HOT WATER HEATING
Provo, Utah
SALT LAKE CITY, UTAH
NEWHOUSE HOTEL F. V. HEIM Managing Director
' 400 ROOMS --- EVERY ROOM WITH BATH AND OUTSIDE EXPOSURE, FIREPROOF RATES $1.50 AND UPWARDS, WELL EQUIPPED WITH SAMPLE ROOMS FOR COMMERCIAL MEN DANCING from 4.30 to 6 p.m. and from 10.30 to 12.30 p.m. THE FAMOUS HUNGARIAN ORCHESTRA PLAYS during DINNER and LUNCH
When in Payson
Stop at the
Strawberry Hotel
Good Rooms and Good Meals SPECIAL RATES by WEEK or MONTH PAYSON, UTAH ANNA E. BERTELSEN, Prop
AUTOMOBILE REPAIRS
THE HOME OF GENERAL FOUNDRY AND MACHINE WORK, STRUCTURAL STEEL IRON AND BRASS CASTINGS, HUDSON SUPER-SIX and DODGE BROS. CARS
200 UTAH COUNTY FARMERS AND MERCHANTS DIRECTORY
Millions of dollars are literally WASTED for postage stamps for mailing POORLY CON- CEIVED and POORLY EXECUTED printed mat. ter.
When we say that street car advertising and bill-board advertising have reached a much higher degree of potential efficiency than "direct" advertising we are stating a FACT.
Need help finding more records? Try our genealogical records directory which has more than 1 million sources to help you more easily locate the available records.